Essays on Marissa Mayer

I. Environment Scan: Strengths, Weaknesses, Opportunities & Threats Currently, Google is an Internet company which has gone well beyond search business (Edelman & Eisenmann, 2011). Against a stated philosophy of "It is best to do one thing really, really well," Google has diversified core business, i.e. search and paid listings, into a broad range of product and service offerings cutting across numerous industries and business activities. Notably, Google has diversified from search business into communication applications, productivity applications and computing operating systems (Edelman & Eisenmann). This expansion mandates an environment scan of Google's to be not only limited to search business but ...

Сompanies, which are selected for analysis: Google Inc. and Yahoo! Inc.

Google Inc.

The rapid development of Internet technologies has created conditions for more active development of the Internet a source of information. The most successful and largest project in the field of Internet search afterwards became the Internet giant Google - information search service in the world's largest global network. Сorporate culture of Google Inc. - one of the most successful in the world, characterized by its innovation and democratic. That is why this company for many years holds the first place in the list of employers, including those in ...

Introduction

Management style is defined as the ways in which a firm manages the pertinent work activities, as well as, employees. An effective management style is one which enables a manager to manage employees and the working environment in the direction to achieve organizational goals (Robbins, 2005). Organizational successes and failures are utterly depended on applied management style. There are different types of management styles that lead businesses to either grow or fail. This study compares and contrasts the two business tycoons’ management styles, i.e., Google and Yahoo.

Compare and Contrast of Google & Yahoo Management Styles

Google was formed in 1998 by Larry Paige and Sergey Brin. Its ...

Introduction

In the past decade business conditions, increasing pressure of international economic and social environment as well as internal complexity of the companies determined greater focus on Human Resource Management (HRM) agendas and strategies. Human capital and internal expertise developed by organizations help companies not only to offer a competitive edge but to invest in sustainable organizational growth with a high level of core and unique capabilities. Latest developments in the HRM field demonstrate that effective planning, recruitment and training and development programs can make a significant contribution to the cost-focused strategies and increase operational and commercial productivity of the organizations (Millmore, 2007). ...

Reference List

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