Shoes Business in Switzerland
Two forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices Footwear industry business is becoming more complex and competitive in the global arena. According to Kotler, et.al, (2015), the successful manufacturers are the trendsetter at present, and the retail organizations are putting higher emphasis on the market segmentation to increase their market share. In this case, we will consider the company that produces shoes for both males and females, and trying to market its product in Switzerland. In Switzerland, the company will practice geographical ...