Essays on Marketing Department

Question 1

As of 2015, Loganville window treatments were conducting a batch-process type of manufacturing in its line of production. Batch processing involves producing one or several forms of a product or batch. The batches are of a given quantity, and further production of new batches relies on how fast the stock is depleted. The Loganville window treatments would produce 500 -1000 batches of the interior shutters and hold the end products in their stores awaiting an order. The new orders would receive supply form the stored batches and only after depletion of the batches would the company start production of ...

Samsung Company is one of the best company selling phones and other technology items. It has been operational for several years thus serving a large number of consumers worldwide. Recently, I happened to meet with the head of the marketing department, sales representative, marketing representative and agents as I was taking the consultation task. The aim was to understand the challenges facing the marketing department as they market their products across the country. The consultation was necessary to help point out the gaps facing marketing department and implement strategies to address the gaps for better performance in the market. ...

Intended marketing objectives

The marketing objectives of Smart Windows are aligned with its strengths, weaknesses, opportunities and threats. The company has different marketing goals at the various steps of the product's lifecycle.

Marketing objectives: Year1

The first marketing plan in year one will be launching new products. Importantly, Smart Windows will launch differentiated windows on the market. Niche investors targeting innovative products enjoy overwhelming success (Hultink, Griffin, Hart, and Robben, 1997). The windows will be superior to the existing brands since they will combine different aspects such as tint and double layer. Also, the company will create awareness of the brand. The marketing department will ...

Primary and Secondary Audience

The primary audience of the communication are the members of the marketing department that need to be convinced with the new web based appraisal system and the way it would simplify their appraisal system. The secondary audience of the communication is the VP of marketing. As the presentation will also ensure to the VP of marketing that he can trust the new system as an upgrade.

Audience Reaction

The audience will be interested in the way the new appraisal system will simplify things for them. After getting all the information from the presentation, the audience can be divided into people who ...

Altria Company

Altria Company formerly known as Phillip Morris Company is one of the leading tobacco and cigarette producers and markets across the globe. With over 180 years of experience in the industry, the company has made significant efforts in manufacturing some of the world’s renown brands such as Marlboro, Copenhagen, Skoal and Black and Mild. The major ethical dilemma the company faces is the fact that there is a trade-off between business and health. With the fact that tobacco causes deaths of thousands of users across the globe, Altria has to engage in various tobacco control programs to ensure ...

Influence of Social Media on Marketing Strategies

Influence of Social Media on Marketing Strategies There is no denying the fact that social media has a huge and valuable impact on people lives nowadays. Moreover, person’s ordinary lifestyle, habits, and desires often depend on content or discussions there. For instance, some posts in Pinterest may become a good reason to buy a new dress or a necessary gadget. Different tweets help users to express their opinions, expand their knowledge about situation in the world and follow some of the famous people. In addition, humans start to build their view on products and services by reading others ...

Internship Report

As far as I am an intern in the company, the learning process has taken the course as I have had two field trips to collect data about customer views of the company’s products. Being new to this place has been a challenge but am happy about the teamwork. All employees that I have had an encounter with have proved that they are ready to learn from others. This makes them friendly to me as an intern. They help where necessary for the good of the company. Learning is a process and has already taken the course. Various ...

Introduction

In context of fierce competition in front of even the well-known and developed enterprises need to fulfill rather complicated task of maintaining their positions and efficiency on the market. Typically, branding is considered to be effective management technique. Despite the fact it has been already implemented within the Nike Company, the management system faces new challenges of business environment. Therefore this technique should be implemented in new more efficient form in order to meet the demand of customers. This research aims to resolve the problem of brand management implementation on the basis of new principles of development and sustainable ...

BUSINESS FUNCTIONS AND THEIR INTERACTIONS

Modern businesses in any type of industry vary in their size and scale of operations. When it comes to the analysis of the core business activities, respectively of whether the business has a global, international or national scale, the key responsibilities and functions can be divided into four critical areas: operations, marketing, accounting and finance and the Human Resource Management (HRM). The reality shows that even further break down and segmentation of tasks within these elements does not change the overall layout responsibilities in these areas. The purpose of this assignment is to look at some specific areas of ...

Action Plan and Contingency Plan

Action Plan The action plan for Apple, Incorporated is to diversity its product mix as well as increase customer loyalty and expand its share in the mobile market. in the mobile market. The objective for the action plan will focus on 2 items: a) To expand sales to persons who do not own Apple's products and b) To develop and produce a new product or products which can help it to diversify its product mix. The strategy for this plan will include expansion of the company's marketing and distribution network to reach more consumers in unsaturated markets. Second, the ...

An organizational hierarchy of reporting relationships from the top to the bottom is referred to as the chain of command. Apart from establishing accountability, the chain of command lays out an organization’s decision-making power and the lines of authority. The chain of command in my structural organization flows in a vertical manner (Daft et. al 1986). The hierarchy ranges from the managers, to the supervisors, to the workers and finally to subordinate staff. The manager is the formal authority in the organization and is responsible for controlling the general activities of the organization. The manager expresses the formal ...

The chain of command in a structural organization flows in a vertical manner (Daft et. al 1986). The hierarchy is from the managers, to the supervisors and subsequently the workers and subordinates. The formal authority in the organization is the manager who controls the day to day activities of the organization. The formal authority expressed by the manager involves hiring and firing of main departmental heads, additionally the manager is in charge of commissioning of projects. The manager is also directly involved with ensuring that the operational aspects of the organization precede well. The legal authority is bestowed on ...

Part 1

Milton manufacturing is facing a number of issues that include: Inaccurate costing of tables and chairs, there is an equal allocation of overheads to chairs and tables resulting in the chairs being allocated more than a fair share of the overheads while the tables under absorb overheads. Resistance to change, Mr. Smith is reluctant to change the costing techniques arguing that they have traditionally allocated overheads to tables and chairs equally. The organization has a closed climate where employees are not able to freely communicate. For instance, Mr. Smith tends to dominate the meeting and members are afraid of ...

INTRODUCTION ANDBACKGROUND/HISTORY OF THE BUSINESS

Qatar Cultural Creativity Center was established in 2005 following the decision of the President of General Authority of youth no. (2) for year 2005. The board of directors was constituted in 2012 following the decision of Minister of Culture, Arts, and heritage no (116) for year 2012. The Cultural and Creativity Center is a Not for Profit Organization. The Cultural Creativity Center targets the youth and aims at equipping them with both hard and soft skills that fosters the discovery of personal abilities (Ame Info). The Center teaches skills such as how to write and publish a book, how ...

A career in sales and marketing requires a distinctive set of skills and responsibilities. Some of the needed skills are acquired through classroom studies while others are natural. To understand my strengths and weaknesses, a series of tests were carried out. These tests were meant to assess the extraversion, agreeableness, conscientiousness, emotional stability, and openness-to-stability. The other test was intended to assess the emotional intelligence. In this paper, I will evaluate the results and discuss methods that will be used to ensure that my career aspiration is achieved.

Careers Aspiration

I am a junior student, pursuing business marketing and entrepreneurial studies ...

Brand Management

Introduction As per the American Marketing Association (AMA), the definition of a brand is a name, term, symbol, design or a combination of them, which is intended to identify the goods or services (Cohen, 2011, para. 3). These products may belong to one seller or a group of sellers and to differentiate them from those of competitors (Korchia, 2012 p. 13). However, there exist several other definitions for the term "brand." In such circumstances, it is always good to use a standard definition that can be used under every circumstance. The AMA definition is the best one ever definition ...

Organizational change has become an essential requirement and concept to understand the complexity of the current world (Alharbi, Armstrong & Hoyland, 2016). Some theories have constituted to organizational change in the modern society. Therefore, by definition, organizational change can be taken as both a process under which any organization or business institution changes its structure, operational methods, strategies corporate culture and or technology in a bid to affect change within the organization (McGuinness, Morgan & Oxtoby, 2015). The above mentioned are therefore then put into place to realize a new organizational performance according to the set business standards and goals under ...

Interview Questions

Introduction Aspects that relates to human and capital utilization are of great importance to the success of any organization. An organization’s Leadership and management comes in handy when dealing with such since the two provides a sense of direction and involvement to all that are involved in an organization. Leadership is particularly important as it makes it possible for an organization to accomplish tasks through people. Leadership essentially involves the process of influencing others to understand and agree about what needs to be done and how to do it and the process of facilitating individual and collective individuals ...

2016-04-07

Functioning of the Hotel 3 Functioning of the Bank 7 The Approaches of Both Organizations 9 Limitations of Both Organizations 9 III. Conclusions and Recommendations 12

References 14

Introduction This paper is devoted to the two service companies, which operate in the United Kingdom. The first one is a hotel in London. Its name is Ramada London Finchley. It is one of the eponymous hotel chain Ramada. The hotel is located near the Alexandra Palace and East Finchley subway station. This hotel belongs to the three-star hotels and provides a wide range of hotel services to the customers. Another service company ...

The university is in to contract with Tenex Company where the company supplies the University with stock tab paper. When they entered into the contract, the company was to supply stock tab paper on a fixed price basis. Now that the prices for the stock tab paper have gone up, Tenex approaches the University's purchasing department so that they can go to a guaranteed margin approach as opposed to what they had agreed earlier, fixed price. The university's purchasing department responds to the Company (supplier) reminding them that the case would have been different had the prices gone down. ...

1. Which company is the focus of this article? a. Specific US company: the article focuses on the Abt Electronics Company, founded by Jewel Abt and her husband, David b. In which particular country/region of the world is this company’s business the topic of the article? The United States of America, with its headquarters based in Chicago, Illinois c. Provide some basic BACKGROUND INFORMATION about the company and its focus based on your research. (2 paragraph summary): Abt Electronics started a small business in the local area of Logan Square, in Chicago. The company began in the ...

Career Objective:

Short Term: To be placed as a Senior Executive or Assistant Manager in the Customer Relations or Marketing department at an organization of repute where I may be able to utilized as well as develop my customer relations and marketing skills.

Long Term: To further my educational qualifications and work experience in order to grow into a senior managerial role and eventually head the marketing department of a reputed organization.

Strengths:

Strong communication and people skills, out-of-the-box thinking, ability to work independently as well as in a group, highly organized and target oriented, passion for learning and development, believes in working hard and driving ...

To this end I’ve gained a strong conviction to pursue a post graduate degree programme in Masters of Business Administration and believe that this will open up myriad professional opportunities in tandem with my career prospects. My focus and determination on personal growth and development has overtime ensured my success in different academic and professional fields.

Among my primary application choices, Kellstadt Graduate School of Business is the most realistic school for me to get in since It is the largest private provider of part-time business graduate education programs in the country, and also offers a variety of business programs at locations ...