Essays on Marketing Practices

Article Review

The Article “How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences” was written by Anthony Patino, Velitchka D. Kaltcheva, Dennis Pitta, Ven Sriram and Robert D. Winsor in 2014. Its purpose is to analyze the importance that customers usually place on socially responsible marketing practices and the impact of gender, race, and income. Authors decided to carry out a survey of 232 people in Baltimore, Maryland. The latent class analysis was used for assessment of survey results that will be presented further in this paper. The article was divided into several ...

Thesis: Small businesses rely on marketing philosophies and creativity and need relevant knowledge to excel. The following articles on small business operation enforce this statement.

Article One: Small Business Adoption of the Marketing Concept vs. Other Business Strategies

Small and established businesses alike adopt styles of doing business to achieve their goal as an entity. These goals are geared toward the prosperity of business, hence the need to a department handling the idea and practice: the marketing department. Businesses tend to adopt a set of ideas that can offer the greatest value to the business. This article refers to theses sets of ideas as business philosophy. This article is expressive of the ...

Introduction

Obesity has become a perennial problem for the modern world. The costs involving obesity in the United States alone have surpassed the 100 billion mark. Though recent studies have shown that the prevalence of obesity in children and young adults have stagnated in both the United States and Australia, the rates remain relatively high. This has raised the concern for the overweight and obesity problems for later generations in Australia and the United States.

Research Question

Does digital marketing of junk food increase the prevalence of obesity in our generation? Justification for the Proposal Research Marketing has an immense effect on ...

Ethical marketing practices is a trend that is on the rise in the expectation of businesses around the globe. That being said, the inclination to market ethically is not always something that goes hand in hand with the pressures to meet sales goals. Where a company has to strive their balance with ethics and marketing is through providing an accurate representation of their products overall. By doing this, the company can protect themselves from negative press and even potential lawsuits, (Olenski, 2015). One company that has major issues with marketing practices is the coffee giant Starbucks. Starbucks, although a ...

Problems

In this case study, the A&F had several issues one of them being criticism for the market segmentation strategies. That is the policy created a negative reputation for the company particularly to some of its customers. Secondly, Abercrombie and Fitch was viewed as a controversial company because it produced neither extra-large nor double extra-large cloth sizes, especially for the women. On the other hand, both sizes were available for men. Thirdly, the A&F faced a lawsuit in 2013 when it fired a Muslim female worker for putting on a hijab.

Analysis

The practice of such market exclusion led to some ...

Reciprocity of Marketing & Culture

INTRODUCTION The growing interdependence of global markets has made a more compelling case for culture as an increasingly significant variable in marketing efforts. For one, products and services produced at a global scale find more diverse platforms, particularly across virtual media. The pace, scale and content of products and/or services are, moreover, making an increasing case for more standardized offerings across different marketing contexts. Typically, consumer behavior metrics – including, most notably, conventional market research and more innovative approaches as data analytics platforms and applications – are adopted in order to identify consumer behaviors and needs. This approach to consumer behavior ...

Marketing Techniques for SME’s

Introduction Small and medium-sized enterprises (SMEs) form the backbone of the Europe’s economy since they represent about 99 percent of all the businesses in European countries (Rahman & Ramos, 2012). Such business forms have spread intensively to other parts of the world including the developed and the developing countries. The establishment of SMEs in different economies of the world has been closely associated with the economic growth, high levels of innovation, job creation, and improved social integration among people of different parts of the world. Considering the spread of SMEs in the world and their impact on different economies, ...

In the past years Abercrombie & Fitch relied on the exclusionary marketing policies. The company received very positive image by selling high quality clothes that only the good looking people could buy. However, now there are complaints about the exclusion of plus-size people and the company has to decide to follow its principles or to be more inclusive. Abercrombie & Fitch was established at the end of the XIX century and used to sell clothes and equipment for hunters and fishermen. Starting from 1988 the company focuses only on the apparel and its key customers are young people. In 1992 Michael ...

Definition of Marketing Ethics and Social Responsibility

According to Pride and Ferrel, (2006), marketing ethics refers to those moral principles that define acceptable and unruly behavior in marketing. Businesses that effectively manage ethics are able to make informed decisions. Organizations or companies applying ethics in decision-making will avoid crisis and allow the organization to react appropriately when handling public crisis. Social responsibility refers to an organization’s duty to maximize its positive impact and reduce its negative impact on the society (Pride and Ferrel, 2006). In addition, all decisions of marketing in the society involve social responsibility (Pride and Ferrel, 2006). Companies that ignore social ...