Essays on Marketing Research

Market research entails any organised efforts to collect information about customers and market targets. It is an essential component of business strategy. It is concerned with marketing processes. In most instances, marketing research is a strategy that is used to maintain competitiveness over competitors (Wenzel, 2012). Marketing research provides integral information to identify and scrutinise the market size, market needs, and competition. Organizations and businesses can employ various aspects of advanced marketing research to remain competitive and to deal with intense competition in their industries (Beall, 2010). Primarily, I could use marketing research to examine the market to identify ...

Product Introduction and the Market

Technology is developing at a rapid pace. These changes are influenced by the internal organizational strategies as well as an external environment that determines the evolution of consumer demand and expectations. Companies constantly seek for technology-driven solutions to operational excellence and enhanced customer experience (Porter, 2008). One of the most recent trends, driven by technological development are drones and the potential for these devices in the enhancement of customers' e-commerce experience. While academic and business literature outlines the polarization of the views on the use of delivery drones in the commercial market, the potential and attractiveness this service for ...

Recommendations:

1: Comprehensive marketing research

3: Define the value of the product 4: Identify the gaps in the marketing of Snapple Comprehensive marketing research A study to establish the position of the Snapple brand in the market would be critical in laying the background to turn around the sales of the brand. The survey would be crucial to establish the quality and prices desired by the customers in the beverage sector. The comprehensive research would also provide the level of competition which will enable the company to position the product in consideration of the market realities (Deighton, 8). An intensive ...

A brief description of Rolex Company and the reasons why it has been listed among the best CSR companies in the world Rolex Company is one of the most successful firms in the world. The company is located in Switzerland with its headquarters in Geneva. It was founded in the year 1905, and the co-founders of the firm were Alfred Davis and Hans Wilsdorf (Davis & Liu, 2013). The company manufactures watches and sells the watches to all parts of the world. The company is believed to be producing an approximate of 2000 watches daily (TheRichest, 2012). The brand value ...

Company Description

Theranos is an e-commerce startup specializing in clothes and fashion wear mostly for the young generation. The popular culture influences most young people they witness on the internet, TV and other programs hence they are aware of the latest trends in fashion. The speed of the internet has also increased the expectations of the young generation consumers, and thus they are demanding products that represent their culture. The company will focus on offering the young customers with youth-oriented fashion wear, which are popular around the world no matter which city of the United States they are in. The significant ...

Introduction p. 3

Significance p. 4 Trend Drivers and Patterns p. 5 Impact on the Hospitality Industry p. 7 Subway: A Case Study p. 7 Impact on Future Professional Development p. 9 Conclusion p. 10 References p. 11 Chemicals in the food chain and the relevance to the hospitality industry. 1.0 Introduction: In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

Market Positioning

Introduction Market positioning is a marketing strategy that seeks to influence consumer's perception of a given brand or product in relation to other competing commodities in the market. Many scholars view this marketing strategy as the process of creating an image or product identity in the minds of consumers to influence the way they (customers) perceive products in the target market (Blankson et al., 2013, p. 500). Market positioning must be maintained throughout the entire life of a given product/brand, and for firms to achieve this objective, they must understand the key market segments that they want to serve ( ...

Introduction

In various research, proponents are recommended to observe and adhere to ethical, moral, and legal standards within various phases of the study. According to Walton (n.d.), research ethics is described as “specifically interested in the analysis of ethical issues that are raised when people are involved as participants in research” (p. 1). In the current discourse, the objective is to address questions about research ethics in the study conducted by Humphreys (1972).

Discussion of the research ethics that were violated in this study

Upon review of Humphreys (1972) study, it was apparent that there were some ethical issues or standards that were violated. First, the researcher was not completely and ...

Executive Summary

Apple Inc.’s marvel iPhone has been dominating the smartphones market for a long time. Every time, people behind iPhone strive to make it better in appearance as well as technology. This phone will be focused to appeal a wide range of consumers from different age groups. It is built to cater the needs of all kind of customers be it from a businessman, a student or a retired person. It has all to offer. Apple Inc. has faced some criticism while launching iPhone 6 as it was not up to what people were expecting it to be. To ...

Marketing Audit and Plan of QANTAS Airline

Organizational view The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Introduction

Organizations providing marketing research services are becoming prominent in the worldwide corporate sector. Particularly in the United Kingdom (UK), these firms are operating actively in every possible industry and assisting organizations to meet market requirements. Among innumerable research firms, the two prominent and trusted entities are Taylor Nelson Sofres (TNS) Global and Kantar Group. These research firms use various tools and techniques, and provide services that enhance the decision-making process and productivity of the organizations. Besides the benefits of utilizing these firms, some reasons still discourage organizations to hire and deploy these firms within the work facility. This paper ...

Victoria and Albert Museum: Marketing

Introduction The Victoria and Albert Museum (V&A) is located in London, England and is one of the largest museums of art and design in the world. The museum was founded in 1852 following the huge success of the Great Exhibition of 1851. The museum was founded as the Museum of Manufacturers, reflecting its original purpose of appealing to the working class in order to help educate them. In addition, the museum was meant to help inspire British manufacturers and developers. The museum was renamed the Victoria and Albert Museum in 1899, after Queen Victoria laid the foundation stone of ...

Importance of Market Research

Market research is a process through which information is collected regarding the potential opportunities that product and service providers can take advantage of . Typically two main kinds of marketing research are conducted; the first is primary research in which on ground information is collected directly from your target audience. The second is secondary research, in which already published or available research regarding a particular issue is utilized in order to make strategic marketing decisions . In order to determine if A&W’s new pricing strategy of selling their ham and cheese burgers at lower costs than McDonald’s will work ...

Question 1: Using examples for precise illustration, explain how BMW has planned innovation and new product development to manage its technology life cycle, i.e., product life cycle. BMW is one of the high-tech companies that successfully use customer-friendly and coupled with an approach to innovation management (Stanleigh, n.d.). This innovative culture is what determines BMW to be an effective firm. Company’s management states that all departments of their business are equally oriented on innovations in their area, however at the same time the company does not loose its main orientation. This innovative approach can be viewed in new ...

Creating a good marketing strategy is one of the key steps to make the business successful. Moreover, if a firm tends to sustain its growth, the strategy adopted must be flexible and innovative but based on a solid marketing research and analysis. Especially it concerns high technology market, as any company that aims to be a leader in it must be innovative and creative (Mohr, Sengupta, & Slater, 2010, p. 66). Barry Curewitz in his article Want New Products That Get Noticed? Change The Process evaluates the results received within a study conducted together with Davis Research (2007). The research ...

The Dhamani Jewels: Strategic Perspectives. Case Study. CONTENTS I. Introduction 3 II. Background 3 III. Alternatives 4

B. Difficulty in developing future strategy 4 C. Poor system of data-collection 5 D. Non-presence in the e-segment 5 IV. Proposed Solution 5 V. Recommendations 6

References 7

Introduction The analyzed case study revealed that although by the standards of luxury jewelry standards Dhamani is a relatively young company, yet, provided that the company management maintains and improves its grasp on strategic planning and marketing, it has bright future. Thus, both the annual revenues, accrued by Dhamani, its market segmentation, location of its stores, ...

Guest Satisfaction and Guest Loyalty

Introduction 3 Main Section 4 Arguments Against the Correlation between Satisfaction and Loyalty 4 Arguments For the Correlation between Satisfaction and Loyalty 6 Opinion: Increasing Guest Satisfaction results in Guest Loyalty 10 Conclusion 13 Introduction This paper will attempt to explore the intricate relationship between guest satisfaction and guest loyalty. There has been an ongoing debate on why guest satisfaction does not always result in guest loyalty, and it is an interesting topic of study. The opinion posited is that guest loyalty is the product of superior guest satisfaction (as opposed to just regular satisfaction) and that this superior ...

Abstract

This paper is a marketing report on the launch of a new product for Kellogg’s: Ready fit for 2016/2017. Any new diversification of the product requires a thorough information selection and analyzing, this report is aimed at describing types of marketing research and define target market strategy for Ready fit and distinguish its positioning strategy. The paper takes into consideration different characteristics of the consumers, such as demographic factor, age, gender, work status, social class. This research defines primary and secondary methods of marketing research that help Kellogg’s company to identify proper strategies for the line of ...

“Student’s Name”

“Institution Affiliation” “Instructor’s Name” “Date” Abstract Libratone intends to expand into Brazil introducing its two unique Zipp Speakers that use new technology. Because market entry is not an easy thing, it becomes necessary to investigate economic conditions that favor and challenge entry decision. Further, once economic conditions are determined, a marketing approach to facilitate entry and penetration is required. In this study, market conditions in relations to economic environment of Brazil are investigated. The study establishes that Brazil presents favorable macro-economic factors such as high growth economy and stubborn inflation that guarantee sustainability and profitability of the company. ...

Introduction

Background of the Study Hospitality companies constantly require to ensure the satisfaction level of its employees. It is due to the fact that the companies are more effective when they take steps to satisfy their employees (Langton, Robbins & Judge, 2007). The satisfied employees are considered an effective labor force and they become the key asset for the company’s effectiveness (Tepper, Lockhart & Hoobler, 2001). Various authors have identified the organizational performance as well as the willingness of employees to have sound working conditions. According to Jin-Zhao and Jing (2009) human resources are one of the key parts of the ...

Likert Scale

The preceding Likert scale reflects a total of 7 questions that would provide a significant and substantive understanding of how consumers feel about quinoa. According to both Gebreyes (2014) and Ancient Harvest (2016), quinoa is becoming extremely popular among consumers because it offers a heavy amount of protein content and is a perfect substitute for breakfast cereals and side dishes such as rice and pasta that would traditionally be a part of lunch and dinner (2014; 2016). The grocery stores would want to know the viability of quinoa products selling at its store and the 7 questions would provide ...

Reciprocity of Marketing & Culture

INTRODUCTION The growing interdependence of global markets has made a more compelling case for culture as an increasingly significant variable in marketing efforts. For one, products and services produced at a global scale find more diverse platforms, particularly across virtual media. The pace, scale and content of products and/or services are, moreover, making an increasing case for more standardized offerings across different marketing contexts. Typically, consumer behavior metrics – including, most notably, conventional market research and more innovative approaches as data analytics platforms and applications – are adopted in order to identify consumer behaviors and needs. This approach to consumer behavior ...

International Business

Multinational and Global Strategies Worldwide, the question concerning what strategy to utilize is deemed to be a paramount strategic problem for all the companies competing in international markets without exception. For this issue, the phenomena of both aforementioned strategies are going to be discussed thoroughly. Sometimes, the necessity of multinational strategy development results directly from fairly significant discrepancies considering cultural, economic, political, and competitive circumstances that take place throughout the whole globe. The more local markets’ conditions differ, the harder it is getting to cultivate a multinational strategy. This tends to reveal because a company forms its strategic approaches ...

Internet Marketing: The importance of using the internet as a marketing tool

Introduction The purpose of this paper is to not only point out the importance of the internet as a marketing tool but also to highlight the implications of the web on business decision-making processes. The internet has provided a rare opportunity for companies throughout the world to move their operations beyond the physical constraints of the traditional product distribution channels creating an enormous wealth of possibilities for businesses to exploit (Kiang and Chi). Today, the web today has more than 77% rates of penetration in most advanced markets with the emerging markets such as China, Brazil, and India accounting ...

UNIQLO Marketing Research

As one of the most lucrative industries globally, fashion has attracted many companies. One such companies include UNIQLO a Japanese company located in Yamaguchi. The company offers different types of cloth brands to local Japanese people, the Asian region and other consumers globally. Singapore is one of the biggest markets for fashion wear with many companies in operation and new ones seeking on entry strategies. Considering the strategic importance of the country to UNIQLO, it is essential for the company to conduct a marketing research to establish what influences consumers decisions to purchase different fashion brands. According to Shen ( ...

Marketing Research Report for Primark

Introduction The aim this report is to select a clothing retailer and conduct a marketing research for providing the store an opportunity to improve their sales through improving their strategies. For the achievement of the objective, the organization that has been selected as a target fashion retailing business is Primark.

Fashion retail industry overview

Industry analysis is important for organizations; it allows organizations to understand their weaknesses and strengths and provide the chance to realize the gap and capitalize on those gaps. The retailing section of the United Kingdom is an indispensable part of the economy of the UK and fashion is amongst ...

International marketing

Adana kebab is the new product (snack) that will be offered to the Turkish urban market. In most instances, the workers would prefer snacks during lunch hours since they save on time. Therefore, this forms the basis of product selection. With the increasing working population in Turkish towns, snacks have become one of the most looked after foods in Turkey. The product will in offered in sticks and packaged in light polythene packing papers. Adana Kebab, therefore, offers a new experience to the working Turkish population given its outstanding characteristics

Target Market

Marketing the new product in the market emphasis on ...

[First Name Last Name]

In the given case study, Fiserv is a payment and electronic billing company, which is encountering a challenge of coming up with fruitful recommendations that it may present in front of its e-billing partners to increases the adoptions of electronic payment methods for paying bills i.e. e-billing. In order to overcome the challenge, Fiserv has hired a marketing research team, which aims at studying and segmenting the e-billing consumer market. Therefore, this paper focuses on analyzing the finding of the market research team by using the customer value targeting and segmentation strategy in order to ...

Module 5

‘’Rent-a-Board’’ is keeping its focus on targeting teen and young aged customers and I duly understand that when it comes to young customer segment, marketing message should be unique and we need to stand out from the competitors. Therefore, before infiltrating the target market segment and framing the marketing plan, I need to understand the customer’s concerns and what my rivals are lacking. While writing this, I recall what the great- Steve Jobs said while launching IPhone in 2008’’ We all have smartphones, but we hate these crappy smartphones, and Apple wanted to make this experience better, and ...

Personal Statement

Thanks to my parents I have been always interested in science and learning. They both have Ph.D. degrees, so since my early age, I was present at school gatherings, doctoral meetings or other events which involved intellectual people from the entire country. I grew up not knowing another environment except smart and talented people around me. I learned that education is very important, as it provides people with the ability to think critically and independently, and if one wants to succeed in your life and bring benefit to the society, he or she must understand the power of knowledge. ...

Abstract

According to Engel, Blackwell, & Miniard (52) A salesperson is a strong aspect of manipulation in customers’ decision procedure since a store image and aptitude to formulate loyalty can profoundly count on the capability and traits of the salesperson in a retail atmosphere. A customer may completely expect buying, but this purpose may change if the salesperson’s presentation is not pleasing. Engel et al. (95) designated that appearance is a significant feature of a salesperson. Clothing (Fashion) is an indispensable element of the salesperson’s appearance and it can broadcast many denotations, such as mood, attitude, and identity (Stone 62).The purpose of this study ...

Introduction

Marketing research as a process helps an organization to come up with a way forward in terms of marketing a product or service to prospective target market, based on both qualitative and quantitative method and tries to minimize the risks and also to understand the consumer’s decision making process with regards to a product or service as per their needs and wants.

The marketing research process is sequential and starts with the research objective, in terms of a launch or re-launch of a product or service, for example the objective is to launch a juice.

Then comes the type of consumers targeted for ...

Marketing and marketing research plays a vital role in the survival, success, and growth of the organization. Different organizations around the world rely on this perspective to attain benefits and through the advent of marketing research; organizations can attain competitive advantage of sustainable nature. Marketing research enables organizations and marketers to identify and recognize problems, opportunities, and issues relevant to marketing strategies. Marketing research also enables organizations to review marketing activities, evaluate performance of marketing strategies and enhance the knowledge relevant to marketing activities. Marketing research is the methodical, objective, and systematic process of producing and utilizing information to make ...

5A. Niche Clientele is a portion of the market that an organization identifies as having some special features and determines that it is worth marketing to that portion of the market. The organizations tend to use niche clientele most often are those in the private sector-such organizations are owned and run by individuals. Considering a micro-finance: the questions usually asked in this case is: who will be their clientele with specific features and how will knowing their clientele help the organization? Such small finance corporation will often target people with low income or middle income level people. Understanding the specific income ...

Q1:The ethicality of offshoring is largely dependent on what services are being offshored. If these are services involving an increased risk in the confidentiality of patient and tax client information (Mintz, 2004), then, offshoring is unethical. Mintz mentioned a report on a Pakistani medical transcriber who threated a medical center in San Francisco unless she received more money for her services.However, when the issue is greater profitability of the company, even against potential long-term threat to the educational system, offshoring involves no ethical question but purely a business decision. There are many advantageous reasons for offshoring, such as taking advantage of foreign ...

Introduction

Hypothesis testing is an important aspect in marketing research while test of research findings’ significance is critical for determining their reliability. To demonstrate the hypothesis testing process and application of significance test, this analysis uses the case of Bentley Foods that conducted a survey on 1000 customers to identify whether at least 15% of the customers would prefer the new line of pizza over other pizza for the company to start producing and marketing the product. From the survey, Bentley identified that 172 customers would prefer the new pizza. In that respect, this analysis applies the case to demonstrate hypothesis ...

Business

Introduction Marketing forms an integral part of organizational performance directed towards sustaining its growth and performance within the industry of operation. Organizations inculcate marketing as a tool for ensuring product awareness and capturing extensive markets through varied tools of operation. The tools emanating from marketing principles are crucial for ensuring plausible sales within the business. Thus, this paper will evaluate the marketing aspects of the operation through a case evaluation of Aha Beverage Company. - Develop the company's branding, pricing, and distribution strategy.

Branding denotes giving a business a distinctive branding that will focus on labeling and product packaging. A ...

Introduction

Market failure implies a situation where the quantity, pricing or the quality of a product supplied by the suppliers does not equate to that demanded by consumers (Aldridge, 2005). It can also imply a situation where free markets fail to allocate resources sufficiently, there are missing markets, information failures, unstable markets among other issues that influence the supply and purchase of goods and services (Aldridge, 2005). Aldridge (2005) asserts that failure to conduct adequate and relevant research prior to the release of a given product in the market often leads to market failure. The recent decline of mobile devices maker, Blackberry is a classic ...

Quantitative and qualitative research methods are equally important in marketing research. Although the two terms are used in the same breath, they mean different things. Using the terms interchangeably is unacceptable because their aims and techniques are particularly different. The primary difference between qualitative and quantitative research is that, while the former seeks to explore the reasons, motivations and opinions behind a certain phenomenon, the later aims at quantifying the problems through the use of numeric data (Parasuraman et al, 2007). This way, the results of quantitative data are presented in the form of figures and statistical data. From the ...

- Baskin-Robbins brand officer Ken Kimmel felt it was important to conduct the study because he felt there was a chance they could venture in the production of new products and improve their sales as a company instead of sticking to the already not preferred products that they offered the market.

- The main purpose of the Baskin-Robbins study was to help in the formulation of ideas and changes that may help the company realize high sales of their products and maximize their profits.

- The key questions the Baskin- Robbins brand team is addressing are whether they should change the ...

Abstract

Market segmentation in changing market trends is achieved through a perfect network of product establishment and distribution. The market trend is defined through a creatively identified models and scope that are objectively managed through a predictable approach. The considerable opportunities are necessitated through a merited strategy in order to understand the changing behavior among clients. The macro-segments are fully installed within a given focus and creatively deployed in order to assess the pattern of product marketing. The profitability level that Tammy Limited projects its operations is composed of the input-output model and the aggregate functions. The building factors necessitated within the business interconnection are ...

Market Research Implementation Market research is a vital part for any organization wishing to offer its products or services to a certain target market. There is great importance for the Starbucks to focus on conducting a market research before enhancing their existing tea product line in meeting the increasing customer needs. First, this will help the company to communicate this service better to the customers. Communication of this message to the customers will be helpful in determining how well Starbuck is currently meeting their expectations. This is to mean that the company will be able to know where it is doing good ...

Sampling refers to the research technique or method that involves selecting part of the population with a view of developing solutions or drawing conclusions on the entire population. It involves the selection of a portion of the total for investigative purposes. A sampling frame consists of a predetermined number of units from the total population (Burns & Bush, 2008). An ideal sampling frame is that which is able to identify a unit or an element of the population only once. Such a sampling frame is a rarity in practical research because of the existence of defects within the sampling frame. Some common defects within the ...

Research Design

The most significant problem after developing a research problem is preparing the research design. Research study aids in making decisions upon issues like when, what, where, by what means, and how much, with regards to a research study or enquiry. Research design can be defined as the planning of activities for the gathering and analysis of information in a way which aims to conglomerate relevance purpose with the economy in procedure(Marczyk, DeMatteo & Festinger, 2005).. Therefore, research study gives an outline of what one intend to undertake, in terms of formulating a hypothesis, the operational implications and data analysis.

Research design can be classified into three namely; exploratory, descriptive and causal.

Explorative ...

Marketing research can be interpreted as the systematic process, which information on the different size and trends of any market is collected and analyzed. This is done to provide knowledge and facts, which will enable managers to make more sound decisions concerning an enterprise or area of focus. Marketing research process is described below.

Problem definition

Once management is faced with making an important decision about any vital aspect, they must in turn change this to a market research problem, obtain data pertaining to that problem, and analyze this data to obtain information that will be useful in solving the problem, thereby ...

Current Situation of Pepsi Light

Pepsi Light is a product that has received great regard in the market globally mostly due to the fact that it mostly associated with sports and that it contains less calories compared to the normal average drink. PepsiCo is a well recognized company worldwide that a lot of people want to be associated with and this has made it easier for the company to introduce new products in the market and maintain the existing ones since the brand name is well established. Pepsi Light was well received in the market and currently it has reached the maturity stage. The product has enabled ...

1. Discuss three key concepts that you found to be the most beneficial.

SWOT analysis is a strategic management tool that helps companies to evaluate projects or entities by using internal and external perspectives. The analysis includes four categories: Strengths, Weaknesses, opportunities and Threats. The former two refer to the internal forces that drive the company, while the latter two address the environment the company operates in.

Market share is the fraction of the total market that an entity accounts for. Market share is usually expressed as a percentage and can be measured in terms of revenue or the number of units.

Segment targeting is the practice of subdividing the total market into distinct ...

Abstract

In today’s competitive landscape, an organization must employ all possible means within reach to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has the opportunity and resources to alter the landscape of the airline industry in its favor. In order to succeed, Classic Airlines must correctly forecast market potential and future demand, by establishing both short- and long-term marketing objectives.

Classic Airlines

Classic Airlines faces an organizational issue requiring urgent solution. The current internal and external marketing programs have not been able to satisfy the needs and wants of the stakeholders. Classic Airlines customers have resorted to ...

1. The National Football League has already identified a key way in which it can target its marketing research when it comes to attracting the interest of women. The two identified pillars for the NFL are football and the community. The partnership that the NFL has developed with the United Way since the 1970’s has built it a considerable amount of goodwill. Many women enjoy watching football for football’s sake – if you go to any sports bar on a football Sunday, you’ll see many more women, proportionally, there who are engaged in the game than you would see ...

Introduction

Arguably, Acer Corporation for many decades remains Taiwan's leading exporter of computer products and the world's fifth largest computer manufacturer implements diverse marketing strategies in its markets dominance. Considerably, Acer as an international company seeks to increase market opportunities as it has already established its markets in developing countries and developed countries because it has long established itself as a leading computer manufacturer (Acer Corporation, 2006). More than often, the company uses market strategies that seek to attract an increased number of customers considering that it targets those from both the wealthy elite high class customers and middle ...

1. Evaluate each method of collecting the data. Which would you recommend and why?

The first method is simpler than the second one. It does not involve any complicated action from the respondents’ part. It uses elimination approach to reveal the best and the worst name according to the respondents’ perception. On the other hand, it seems to be oversimplified. The method cannot be used for developing product name because it does not involve product testing. I consider that a lot of attention should be paid to the process of developing product name because the name is one of the ...

1. What types of market research should Kiki employ to determine the market potential for the magazine? Market potential is a measure of the capability of sales of goods or/and services of any category by all companies that operate in this market segment. Concerning marketing research, there are two common types: fundamental and applied. In order to determine the market potential for “Kiki” magazine, the applied marketing research should be used. This type is aimed at determining the demand on company’s product, the level of consumer loyalty, brand image of the product, the condition of distribution channels, the ...

- Introduction The pharmaceutical industry is one that has been seeking to enhance efficiency in customer relationship management through strategies that involve a transition from the traditional sales force to Key Account Management. However, the transition requires organization changes and is subject to several factors. In that respect, this analysis refers to the case of pharmaceutical companies in Greece for the purpose of analyzing change management that relates to the transition. To achieve the objective, the analysis will provide a literature review and an empirical analysis seek that seeks to answer a number of questions that define the research thesis. Those ...

Introduction

Advertising makes products known to consumers and the only way to ensure that an advert reaches the right audience is assessing the needs of a market before coming up with products that would satisfy those needs. This involves a number of advertising strategies that need to be taken into close consideration. In most occasions, corporations choose to advertise their products with the view of informing their targets markets of the importance and the advantage these products have over others that may satisfy the same needs. However, such corporations do not give much weight to the fundamentals of advertisements which include clarity, ...

Advertising is the main resource to business since it allows businesses or organizations the chance to reach or connect with its customers. Moreover, it avails other opportunities of gaining new customers. Through advertising, an organization may raise its market share. Nonetheless, large base of customers determines the market share a company owns. This is the reason effective advertising planning and implementation or executions are important (Berger & Mitchell, 2009). Many factors can make advertising effective. An effective advertising execution plan has several key components, and every component serves a purpose within the smooth operation or functioning of advertising strategies. Properly ...

[Institution’s Name]

How does the solving of marketing related problems help me become a better marketer?

Marketing is a term used to present the products of the company in front of the end users, and it is known as one of the most important aspects from the standpoint of a company on that the entire branch of marketing would be depending upon in particular. In order to become a perfect number of things should have been taken into account . The essence of a marketing department could be extremely vital and important in a broad nutshell. It is one of the most important departments from the standpoint of an organization and no organization can increase their financial ...

Pros and Cons for Crestview Hospital

The billboard targets the main traffic corridor that runs by Briarwood Medical Centre and Crestview Hospital, but its situation within the close proximity to Briarwood creates the impression of Briarwood endorsing its competitor as the best medical care in Oakland. Effectively, this billboard is great for Crestview’s brand and sales. Given the facts given by Susan that 42 percent of new patients are influenced to visit hospitals because of advertising, especially those patients that do not have relationships with hospitals. The value of the influence that marketing communication has on elective services. In addition, the situation of the ...

Introduction

The Association of Australian Convention Bureaux (AACB) is a destination marketing organization that consists of individual city and regional bureaux dedicated to marketing of their regions as appropriate destinations for Meetings, Incentives, Conventions and Exhibitions (MICE). However, the bureau is concerned with the promotion of Australia as a whole. The AACB is particularly mandated with the responsibility of marketing Australia as a destination where visitors can find a variety of attractions and facilities that can suit their business and pleasure needs. The objectives of the AACB are twofold; first, it’s mandated to conduct sales and destination marketing activities, and secondly, to coordinate ...

2008 BIPAC MARKET RESEARCH REPORT 2008 BIPAC Market Research Report

The basic reason of conducting a market research is to identify issues affecting business in the employer-driven market. The analysis is based on the employee awareness related to the significance of employer-driven messages that have an increasing impact on business affecting issues. The BIPAC research report of quantitative data using online survey has interviewed with the employees of the major organizations named as Florida Power & Light, members of the American Forest & Paper Association and PPG. The selection of these organizations was due to their high level innovation and ...

New product development (NPD) is a strategy applied by companies in order to survive the competition in the market. NPD projects entail the identification of the needs of the customer and carrying out market research. Marketing research is however, viewed as lacking in terms of providing consumer information in time for decision making. Most new products fail due to lack of understanding of what the consumers need and their preferences. Marketing research entails the identification and assessment of new opportunities that lead to new product development. Companies have to be innovative to maintain a competitive edge over their competitors. Marketing ...