Introduction
Market research is regarded as a vital component of business strategy in terms of conceptualizing ideas that will allow the company to identify key areas such as trends, segments and behavior. However, research encompasses a broad spectrum of practices that determines its relationship to the business decision making process particularly in marketing mix adjustment when planning to penetrate a foreign market. Research is divided into two categories, marketing research and market research; they represent two sides of the same coin because both serve the same purpose. Both categories provide formal analysis of access, products and services recognition of classes and quantitative demand. ...
