Essays on Marriott International

Improving the Operating Strategy of Marriott

Improving the Operating Strategy of Marriott The purpose of the report is to develop a recommendation for improving a company’s current strategy in order to remain sustainable in a highly competitive economic environment. The recommendation will be based on an analysis of both the external and internal factors that affects the company. This includes both qualitative and quantitative factors since the report is segregated into (1) environmental scan and risk analysis, (2) ratio analysis, (3) financial statement analysis, (4) weighted average cost of capital, and a (5) strategy development. The company chosen to be analyzed is Marriott International, ...

In any type of company, one of the significant challenges for leadership is connecting industry knowledge and business analytics. Bartlett (2013) observes that these two components serve as the primary sources of information for decision makers. Managers generally hold much insight and wisdom in their accumulated experience, but unfortunately, any gaps in the facts are commonly filled with opinions (Bartlett, 2013). Instead of relying on subjective sources, leaders can utilize business analytics to validate new ideas and test industry beliefs (Bartlett, 2013). A starting point for effective business analytics is to recognize that data and information are not ends ...

Marriott Hotels: Strategic Analysis

Words Count: Executive Summary Marriott International Inc. is a leader in the global lodging industry. Marriot has more than 4,400 properties spread across 87 countries. The company has also done well over the last 90 years and has transformed itself from a root beer stand in Washington D.C to a hotel behemoth. According to the 2015 survey conducted by American Customer Survey Index (ACSI) on hotel brands, Marriot is the most liked hotel brand in the world along with Hilton with a score of 81 (ACSI, 2015). Hotel industry was hit hard by the sub-prime recession in the ...

Background

Marriott International is a chain of hotels operating globally as an American company of hospitality, which is providing multiple services within the travel and tourism industry. It manages a range of hotels and other hospitality facilities in different countries of the world with a franchising strategy for internationalisation (Renner, 2010). The company was established in 1927 by J. William Marriott, which is now being led by his son Bill Marriott as Executive Chairman. Arne Sorenson is a Chief Executive Officer and President of the company. Currently, Marriott International is operating in 80 countries of the world, having more than ...

American History 101Dr. Margaret JonesUniversity of MichiganAnn Arbor, MIOctober 23, 2009

A company’s corporate culture is the beliefs and behaviors that dictate the interactions between employees, management and outside persons (Investopedia, 2010). Although every corporation has a culture, they are rarely defined; instead they develop over time as the company hires new people and grows (Investopedia, 2010). Company culture can be shown through how an office is set up, dress codes, business hours, employee turnover, employee benefits, who is hired, client treatment, client satisfaction and much more (Investopedia, 2010). Marriot hotels have a specific corporate culture, which helps make Marriot the pinnacle of excellence in the hotel industry. Marriot ...

Introduction:

Strategic management involves clever and diligent management of the strategic and corporate interests and activities of a company. Strategic management includes within its purview marketing activities, advertising, selling strategies, as well as market development and penetration activities. Strategic management also involves understanding and analyzing the market, and opportunities that a particular market can provide. It then provides input to the production team which makes products to create the maximum impact and gain customer loyalty. It is thus a holistic and integrated process. Strategic management is also the exhaustive accumulation of progressing exercises and procedures that associations use to methodically ...

Abstract

The Ritz-Carlton utilizes the organizational cultures and ethical values that guide the employees and managers' behaviors. The organization also has a team-oriented culture that ensures service values nurture a collaborative atmosphere. This study also found out that Ritz-Carlton hotel has a strong culture, which is reflected by shared organizational culture that is required for a running organization. As a subsidiary of the Marriott International Inc., the company sticks to the uncompromising legal and high ethical standards that guide the company towards the right channel of conducting business. The study concludes by identifying culture and laws as the main sources ...

Introduction

The growth of the hospitality industry plays a significant role in the development of country’s economy in terms of income generation, employment opportunities, social and cultural transformation. Hospitality and tourism is a service-based industry due to which utmost importance must be provided to promotional campaigns (Ernst & Young, 2013). A promotional campaign for hospitality is unique as it deals with tangible products, like bed and food, but also deals with the intangible aspects such as experience and social status (Barrows, & Powers, 2008). The aim of this study is to develop a promotional campaign to significantly influence the travelers and tourists to ...