Essays on Martha Stewart

A Review of the Literature

If asked to name the “national dish of Britain,” the average person is likely to say, “there is nothing more British than fish and chips,” but he or she might be wrong as it all depends on the criteria used to determine the national dish (Castelow, 2013). If popularity is the yardstick, then fish and chips would miss the mark, since each year in the UK it is outsold by hamburgers, fried chicken, pizza, and Indian and Chinese food (Alexander, 2009). And while this is true, fish and chips still play a vital role in the economic success of ...

A Review of the Literature

If asked to name the national dish of Britain, the average person is likely to say, “fish and chips,” but he or she might be wrong. It would all depend on the criteria used to determine the national dish. If popularity is the yardstick, then fish and chips would miss the mark, since each year in the UK it is outsold by hamburgers, fried chicken, pizza, and Indian and Chinese food (Alexander, 2009, n.p.). But if cultural identity and national pride are the measure, then fish and chips is likely to win hands down (Zaino, 2013, n.p.). Surprises of ...

1. How would you characterize Martha Stewart’s initial public relations response to the charges against her? Martha Stewart’s initial response was inappropriate. She should have shifted from her usual image of being blunt, stern and tight-lipped to a more accommodating. She did not answer the press when asked and instead went online later to issue her response. Her stance conveyed an image of aloofness. It was time to speak but instead she stayed silent. She needed to reassure her supporters and stakeholders that she is fine and they will overcome the problems. 2. What key public relations ...

INTRODUCTION

Martha Stewart was indicated for Securities Fraud. However, she was acquitted of the charges, but instead found guilty of obstruction of justice and making false statements. As a result of the finding of guilt, she served five months in federal prison. There are many opinions concerning the evidence presented in the case against Martha Stewart for violation of the Securities Act. Some legal scholars claim that she was guilty of insider trading while others claim the court properly found the evidence lacking and her actions not in violation of the securities law. Presented in this paper are two scholarly ...

QUESTIONS

1. Stewart repeatedly denied any wrongdoing, despite the conviction and failed appeal, yet she still says she did nothing wrong. Is this the right strategy?

Stewarts’ strategy may seem a bit unorthodox but, considering many factors that were brought to the table, it can be argued that it was the best at the time. For a long time, Martha Stewart had enjoyed a big share of praise from media, home owners and business partners. She was considered the epitome of successful women. Having built her multimillion dollar empire, there was needed to protect the reputation of the same. Her insistence on not ...