Essays on Mass Communication

Introduction

Mass communication, in its basic sense, can be defined as a type of communication which is broadcasted over a wide group of people through various ways such as print, television, radio, and internet (Obe, 2008). Nowadays it cannot be denied that mass communication is becoming prevalent in the social lives of the modern people. With the advent of the Internet and the rise of social media communication, more and more people are becoming more dependent on social media in order to stay connected not only with their loved ones but also to the happenings and trends happening all over ...

There is a connection between developing ideas and the creation of artworks. Media also plays a role in this process because people today cannot function without the influence of media. These spheres are interconnected and interrelated because of the fact that people live in ‘global village’ as Marshall McLuhan stated. Media plays a role in improvement of ideas because of its omnipresence and it has impact on people’s minds and on the process of creation. The fact that medium is the message, as McLuhan stated, supports the viewpoint that media is the extension of man and so is ...

Societies have their base on human interaction. For many years, human evolution has depended on communication for fulfilling needs and setting new challenges. The migration of tribes, the first forms of commerce, the birth of civilizations were all possible thanks to communication. One may see the evident impact of communication on the evolution of the world, which has obviously changed from the pre-historic times to the present. Even though communication has not always led to positive outcomes, humans have proven that only good and effective communication leads to success. The transformation of tribes into empires depended greatly on who ...

Television: Technology and Cultural Form is a book written by Raymond Williams, published in 1974 and it deals with the broadcasting system in Britain and America. Williams accentuates modern technology as a means of mass communication and its cultural impact on the world. The author’s main point is that modern mass communication and its products are beneficial for the society as a whole. Media constitute an influential part of the modern world and they have historical, political and economic impact, which change through the course of time. The technology of mass communication serves economic and political goals because ...

THE ROLE OF PUBLIC COMMUNICATION IN PUBLIC SPHERE AND THE INFLUENCE OF WORK OF THE PUBLIC COMMUNICATION PROFESSIONALS IN PARTICULAR SECTORS

The role of Public Relations (PR) and Public Communications officers has transformed from supportive to the strategic function, building on sustainable and effective operations in all three sectors (Fawkens, 2012, pp.3-20). While some may think that the role of public communication is to handle emergencies, the strategic goals of this function are much wider (Lattimore et al., 2012, pp.354-358). Among others, some of the vital tasks of PC include the development and implementation of the public image strategy, ...

Communication is vital in every organization, and more so in the inception and incorporation of disaster management. Different modes of communication instigates collaboration in various operations. There are different methods of communication, they involve techniques such as; physical interface, which is commonly referred to as face-to-face communication, and online communication. (Whybark, 2007). Online communication is the most popular and highly utilized form of communication in the world today. It is in this perspective, that online communication has been widely embraced and popular across the world, allowed to the vast and fast growth of technology over the years. There are ...

Introduction

There may be different views about the influence of social media on the people’s lives, but it is absolutely evident that in the contemporary world the types and modes of communication became sophisticated due to the rapid technological process. The launch of the social media such as Facebook, Twitter or Reddit might have been one of the greatest technological breakthroughs in the 2000s. In 2006, Time magazine recognized the importance of the social media and wrote the following phrase on the cover of the “Person of the Year” edition: ‘You. Yes, you. You control the Information Age. Welcome ...

Please explain with examples how a social networking site or applications, such as Facebook or Instagram, may include multiple levels of communication. Please mention at least two levels communications identify their definition as included in our textbook, and explain how the examples are connected to the two levels of communications. Social media can contain several levels of communication such as interpersonal communication and group communication. Interpersonal communication is “the intentional or accidental transmission of information through verbal or nonverbal message systems to another human being, (Hanson, 2014, p. 38). While group communication is when one communicates with an audience ...

There is a difference between propaganda and public relations because propaganda is mostly used by institutions who want to improve their public image by indoctrinating the masses. Public relations are also used to take care of the public image of a certain institution and it is done by communication’s specialists. The difference between propaganda and public relations lies in the fact that propaganda is used to persuade people about certain political effects, while public relations are used to promote the significance of a company or a person in the public in order to increase their popularity. Everybody uses ...

Compare and Contrast Essay

The mass media, which include the printing press, the television and the internet has been able to undergo a tremendous transformation in its enhancement of the visual communication. There are various similarities, as well as several differences between the development of the printing press, the television as well as the computer, especially towards the visual communication.

There are many similarities between the three in the process of development, to enhance the visual communication. In the printing press, there is clear writing which makes it very helpful and easy for the audience to see. The pictures are well placed and ...

Communication Theory

Nowadays, the audience actively participates in the media message processing and influences the content that is channeled. Cognitive capacities of humans allow them to perceive and analyze the information presented in media and position it with the help of previous knowledge, scripts, expectations and attitudes. Facebook is one of the most popular social network sites that channels huge amount of information that is processed by the wide range of audience every minute. The two theories are applied to analyze Facebook as a form of media communication: a uses and gratification theory and schema theory. The way the audience approaches ...

Summary Chapter 10

Chapter 10 provides insight regarding how the internet mass communication has become more and more personal. The author contends that mass communication is gradually being influenced by social, cultural, and personal factors. The chapter begins by highlighting the search and social aspects of the internet. As a social and a search tool, it is apparent that the internet has become an important factor in allowing more face-to-face communication at the global level. It has also played an important role in searching for answers to various questions. According to the chapter, the presence of automated and interpersonal tools helps people ...

The Power of Mass Media and Their Impact on the Consumer

The mass media have played an increasingly significant role in contemporary societies. The term media refers to the technologies which can be used to transmit messages to an audience (Laughey 2007p.1,). Mass media then represents the massive reception of the information transmitted through the media, across wide spaces (Laughey 2007, p.2). From a capitalist perspective, the media became potent means of communication for enterprising, thus rising to power as business enterprises in the 19th century. As the radio and the television emerged, the interest in transmitting information to the public increased exponentially, and with it, so did the interest ...

Introduction

In the age of technological boom where several devices have come to the forefront providing modes of entertainment and leisure for the masses, listening to the radio like the good old times is something that has been adopted by the young generation. This paper intends to delve deep into the various factors that come in play when it comes to listening to music or news on the radio in the present times. This study is based on the responses of five students regarding the matter who recorded their listening. A close scrutiny of the listening habits and liking for ...

Undeniably, environmental issues have attracted global interest. All economic activities take place in the environment. Therefore, it is imperative to address any matter affecting the environment with urgency. Production activities in industries result in high economic benefits since they supply goods and services that are fundamental to human life. However, most of the environmental problems experienced throughout the world emanate from these activities. The decisions made by governments as well as companies’ managements affect the value of the environment positively or negatively. Therefore, the decision-making process in public or private institutions must consider the environmental impacts. Media plays a ...

Introduction

It has become difficult to distinguish once traditional media from the new media, as the former have integrated all the capabilities of the latter. In such a scenario, it would help to compare a traditional medium of communication with a relatively modern/new medium with respect to the circumstances around their origin, and how did they facilitate interpersonal and mass communication. This essay will discuss and analyze two cases: coffee houses as really old media, and podcasts as new media. While the coffee houses gained importance in Europe the mid-1600, and have been around since then, their importance as facilitators ...

Introduction

In the contemporary world the use of new media, and in particular social media, has become an essential need in the society. Social media include Web sites that allow social interaction such as social networking sites like MySpace, Twitter, Facebook; gaming sites such as Second Life and Club Penguin; video sites such as Vimeo and YouTube; and blogs. Such sites have provided a fertile ground for communication and entertainment especially for the teenagers and the young adults. According to the prevailing studies, 75 percent of the teenagers are in possession of cell phones, and 25 percent utilizes them on ...

Introduction

Introduction In the contemporary world the use of new media, and in particular social media, has become an essential need in the society. Social media include Web sites that allow social interaction such as social networking sites like MySpace, Twitter, Facebook; gaming sites such as Second Life and Club Penguin; video sites such as Vimeo and YouTube; and blogs. Such sites have provided a fertile ground for communication and entertainment especially for the teenagers and the young adults. According to the prevailing studies, 75 percent of the teenagers are in possession of cell phones, and 25 percent utilizes them ...

Question 1

Mass communication in the 21st century is no longer one way. Everyone takes part in the communication channel because everybody seems to be involved in the production and transmission of information. Modern technology has made communication more interactive, and collective organization of activism has become a lot easier. Digital communication has also made it possible to pass political messages to larger audiences, thus making political activism easier than it was in the past (Reitan, 2007). Therefore, this article presents how dynamics have changed and how that is impacting global activism. Besides, present day technology has helped promote social justice ...

1. Executive order 9066

This was permission given to war secretary and the military leaders on February 19th, 1942 by the then United state president Franklin Roosevelt to designate military areas in regions which they may deem appropriate and from which people may be excluded and whose authority to remain, enter or leave lied on the discretion of the war secretary or the military commander in charge.

“Federal Register.” Federal Register, 75.235 (2010), preceding 467. Print.

2. War relocation authority

This was an order by President Franklin Roosevelt on March 18th, 1942 that created an agency to look into ...

Evaluating Communication Theory in Relation to Audience and Message

Communication theory explains how people are influenced by the communication methods, the communication subtle ques as well as processes involved in communication (Suresh, 2003). The basic theory of communication has four dimensions for the translators. They include the source or author or the speaker, the message, the channel and the audience or destination. In order for the message to reach the audience, there must be a channel through which to travel. When considered technically, the communicator is referred to as the conductor, the message be it words, signs, or pictures are referred to as symbols the channel can be the ...