Introduction
The aim of every business is to make as much profit as possible, by selling their goods and services to the consumers in the most efficient ways (Friedman, 2007). At times, it is not possible for the producers to sell their goods and services to the consumers, thereby requiring an intermediary that will make it possible for the producer to reach the consumers. These intermediaries are called marketing channels, and they help in the transfer of the ownership of goods, from their point of production to their point of consumption. In other words, marketing channels make it possible for ...