Women and Gender Studies
Media Analysis The Lincoln MKC commercial with Matthew McConaughey The Lincoln advertisement is for people who can afford luxurious products. The advertisement clearly targets high income earners with a taste for luxurious cars. The tone in the advertisement is serious. The character in the advertisement points out serious reasons why he drives a Lincoln and the general tone in the advertisement is serious. This advertisement appeals to people who are rich and well-educated, more like corporate elites. The character is a famous and award-winning actor Matthew McConaughey. He dressed in a suit like a rich, well-educated and powerful person. McConaughey looks well-groomed ...
