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Sustainability Efforts of McDonald’s
McDonald’s corporation is world’s largest fast food chain with more than 33,000 retail outlets serving to over 68 million people daily in 119 countries (Aboutmcdonalds.com, 2012). The mere vastness makes it mandatory for the company to undertake sustainability initiatives and strive towards a greener tomorrow.
The company has taken a variety initiative in the direction of sustainability and environmental responsibility. First, the company is committed to source its raw material requirements through ‘sustainably managed lands’. This ensures that land is managed in an ecologically friendly without irreparable damage to natural resources. Second, the ...
