Essays on McDonald's

McDonald’s has begun using social media as a means of targeting the millennial generation. The millennials are today’s business gold mine with many corporations crafting their services and products to cater to their needs. The directive of McDonald’s is to find out what the millennials think about the customer service and goods provided by the company. According to Dow Jones (2016) from the Fox Business Journal, you will find McDonald’s employees tacked away on their computers crunching information and responding to tweets on social media. This essay examines how social media influences the marketing practices ...

Social Responsibility of Business

Introduction The belief advanced by Milton Friedman connotes that the directors of a business must engage in business actions that bring only profits to the given business shareholders. In reference to notions of business ethics, the executive management of a business corporation must earn profits for the business owners within the rules of the game. Further, about corporate social responsibility, the business management mandate is to conduct business activities in such a way that they do not commit business resources to social responsibility activities, like charity, that have the potential of reducing business profits (Watson and Prevos, 2009).

Business Ethics

Business ...

Institutions

Starbucks is an American coffee chain that is based in Seattle in Washington. As at 2016, the company had over 23,000 locations across the globe. The company has positioned itself as a premier coffee shop that distinguishes its products by taste, quality and customer service. The company target quality conscious customers serving premium priced coffee based on light roasts and espresso machines (Starbucks News Release, 2016). This paper will evaluate the micro and macro environment of Starbucks and specifically the competition. The main Starbucks competitors include Dunkin and McDonald’s. The two main competitors are striving to edge ...

Identity crisis for McDonalds

Inability to identify with specific customers

Realignment of the organization’s strategy Management’s meeting on the quality of products being offered Listing of better business operations for the company Improvement in operations Higher quality food Improved menu through wider variety Improvement business partnerships Better franchises Duplicate business model Marketing strategies Advertisements Social media presence Product promotions Body McDonald’s has had issues with its identity for some time. The identity is doubtful following the extensive exodus of the customers from the McDonald’s fast-food points. The company has not yet identified with a certain class of customers who ...

MEMORANDUM

Re: Proposed changes in the marketing strategies. Recommendation: Avail the opportunities optimistically and with sustainability. Increase market share of Bakery Segment. For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants. Come up with new and unique food menus frequently. Opportunities Available Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

In his article, “Don’t Blame the Eater”, David Zinczenko (2002) talks about the practices of fast food companies that are harmful for the consumers. The thesis of the article is that fast food companies should be responsible with their customers, informing them about the caloric content of the products that served, but also about other substances that might be harmful for their health. An important point that the author makes is that consumers, especially teenagers, should not be blamed for eating at fast food restaurants, because they do not have many alternatives for replacing fast food. The evidence ...

Introduction

The fast food industry is a multi-billion venture for companies operating in the United States and those that have a foothold in the global market. One of the successful American publicly traded franchises is McDonald's with food stores both in the United States and beyond. McDonald's has a net worth of about $110B, annual revenues of $25.36 B and a profit margin of $5.7B by close of the financial year in 2016. Besides, McDonald's has a strong history of acquisition spanning from the 90’s where it acquired Chipotle. Followed by Donato Pizza, KeyCorp, Essex Capital Markets Inc., Wallach ...

Introduction p. 3

Significance p. 4 Trend Drivers and Patterns p. 5 Impact on the Hospitality Industry p. 7 Subway: A Case Study p. 7 Impact on Future Professional Development p. 9 Conclusion p. 10 References p. 11 Chemicals in the food chain and the relevance to the hospitality industry. 1.0 Introduction: In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

McDonalds Strategic Plan

THE COMPANY Vision statement Mission statement Company objectives INDUSTRY ANALYSIS Market size and characteristics Competition: Major firms and market share Key risk and success factors SWOTT ANALYSIS/INTERNAL AND EXTERNAL ENVIRONMENT Strengths Weaknesses Opportunities Threats Trends APPENDICES Perceptual map STRATEGIC PLAN THE COMPANY 1.1 Vision Statement Our company’s vision in the next 3 to 5 years is to be the most valuable company to customers and shareholders in every part of the world. The vision states the company’s aim to be the first choice for customers in every corner of the world. This implies gaining dominance in each ...

Introduction 3

Overall Analysis 3 SWOT Analysis 4 Marketing Mix 7 Financial Position 9 Conclusions 10 Recommendations 11

References 13

Strategic Management at Café de Coral Holdings Introduction The food industry is a promising one with growth potential. This is even same in the case of the fast food industry. The concept of eating out has established itself all over. One reason for this is the fast-paced life of the modern world. People are becoming more adventurous in terms of trying out newer cuisines and constantly looking for variety. The Strategic Management of one such company, the Café de Coral Holdings Limited (Listed ...

The smartest person the author ever knew, a true scientist with PhDs in Physics and Mathematics, said something very profound once: “if it has ‘science’ in its title, it isn’t (Minnick).” This applies to the “dismal science” of economics. The problem with any social “science” is that it deals with human beings and using human beings in experiments is impossible. To be sure, actuaries can predict the actions of groups or demographic segments with a reasonable confidence. Individuals, however, are notoriously unpredictable. We are left, then, with observations which are converted into “laws.” Chief among these laws in ...

Strategic Management Plan 3

Introduction The McDonald’s Company is mostly known for offering its regulars great fast-food choices as well as making excellent hamburgers. As a company that operates within a very competitive environment, it implements effective strategies to ensure that it maintains a competitive edge in the market. This report discusses some of the important elements that encapsulate the strategic management plan of the McDonald’s.

Strategy Implementation

The McDonalds as a business firm is very keen on the strategies that it uses to achieve its goals and objectives. This company has laid down specific long-term goals and objectives that need to be ...

Response Paper

Response Paper Messner’s article focuses on outlining the relationship between the consumption of alcohol and modern men’s sport. The central argument in this exposition is that beer and liquor play a critical role in the vicious cycle involving sports, hegemonic masculinity, and alcohol (Messner & de Oca, 2005). On the other hand, Schlosser’s article talks about the American fast food business with particular emphasis on MacDonald’s. The article also describes the relationship that existed between Ray Kroc, founder of McDonald’s, and Walt Disney, founder of the Disney empire. The article assesses the proliferative growth of ...

McDonald’s is the chain of fast-food restaurants. Its target is to make people happy while providing them tasty fast-food in the comfort atmosphere. This assay will discuss how McDonald’s realizes its target and servicescape. It provides the food for everyone: adults, children, men and women. All people are their clients, except the one, who doesn’t like junk food. Even for this kind of people, McDonald’s has many proposals: tasty ice-cream, drinks, salads etc. One more advantage of McDonald’s is that its food is cheap and accessible. And people don’t have to wait for ...

Analysis of Costa’s Activity

Business Activity Costa Coffee is the UK’s favorite coffee shop and one of the world’s leading coffee brands, serving premium coffee in .. countries around the globe (Costa official website, n.d.). The company uses Arabica and Robusta beans, originating from 70 countries situated at the Bean Belt region, in the equator, going through a rigid process of cropping and roasting, to assure the top quality coffee served in Costa’s shops (Costa official website, n.d.). Therefore, the scope of Costa’s activities refers to selling premium coffee through dedicated stores. It also includes selling coffee through vending ...

Process one- Mission and Vision

The organization has a mission of inspiring and nurturing the spirit of people. Its vision involves the establishment of the company as a premier source of the world's finest coffee. Therefore, the company would like to motivate the spirit of its employees through maintenance of its culture, and rapport as it grows (Gregory).

Process two- situation analysis

Strengths The greatest strength of Starbucks is the delivery of a robust and consistent sales growth even at times of challenging backdrop in consumer spending. Secondly, Starbucks has excellent use of finances that has maintained free cash flow. This has supports the development of its products ...

PART A

Wal-Mart is the largest retail company in America in terms of both revenues and number of employees. Due to the impressive success and growth of the firm that is spread across 28 countries it requires more employees to work in those branches. They acquire new employees through advertisements and the job seekers have to apply online. Upon acceptance the new employees are given a three day orientation. The main objective of the firm is to ensure that people live better by saving money as envisioned in their slogan, “save money, live better” (Meeks & Chen, 2011). On the first two ...

Yes. Nancy Grace seems to be fast in making conclusions and individual judgements. From the cases cited, Nancy seems naïve in the legal field and the way she manages vital information is extremely unprofessional. Grace used the murder of her college fiancée by a coworker to gather popularity and fame among the general public. Without even waiting for the official investigation reports to be broadcasted, she even reported that a random stranger was behind the incident. Nancy Grace doesn’t seem affected by the murder and her persistent cries for truth and justice are all in a ...

Values across Cultures

McDonalds is one of the leading fast food companies around the world. Being a business entity that operates in different parts of the world, the company interacts with different values across various cultures that it has to adhere to in order to operate successfully. In New Zealand, McDonalds has been successful mainly due to its ability to embrace the culture in its environment and make various stakeholders comfortable. Matt, a crew member in one of McDonalds’ Restaurants in New Zealand, explains the working environment at McDonalds in New Zealand. The employees are friendly amongst themselves and they are allowed ...

Supply Chain of Big Mac

We all might wonder someday that where does our Big Mac actually comes from? McDonald’s has an enormous supply chain, which fills the needs of more than 69 million customers every day by serving them in over 36,000 restaurants situated in 100 countries. On an average, McDonald’s produces 75 hamburgers every second. This reflects that its supply chain is super-efficient. From farm to our serving plates, the supply chain of Big Mac involves a number of processes, which can be illustrated as follows;

Production Processing Distribution Consumption Disposal

The procurement of ingredients used in the production of Big Mac are outsourced ...

Importance of Market Research

Market research is a process through which information is collected regarding the potential opportunities that product and service providers can take advantage of . Typically two main kinds of marketing research are conducted; the first is primary research in which on ground information is collected directly from your target audience. The second is secondary research, in which already published or available research regarding a particular issue is utilized in order to make strategic marketing decisions . In order to determine if A&W’s new pricing strategy of selling their ham and cheese burgers at lower costs than McDonald’s will work ...

McDonald’s

Introduction McDonald’s is a franchise that is globally known for as a drive-in restaurant with well-known burgers and it is estimated to serve millions of the customers daily. In addition, to this, McDonald’s has been ranked as one of the private employers with the largest number of employees. The company was established by the McDonald brothers in 1940, as a stand which mainly dealt with the sale of hamburgers. The restaurant was officially registered as a drive-in restaurant in 1967. All through this period, McDonald’s changed its logo to the renowned double-arched M which has been ...

In the contemporary recent era, McDonalds has acknowledged the biggest food chain of hamburgers and related fast food items. McDonalds assert that above fifty-eight million individuals fond of junk foods show their presence in the outlet and consume burgers and fries. The historical background of the company initiated in 1940 when two brothers namely, Richard and Maurice McDonald, inaugurated a restaurant in San Bernardino, California. During the year 1948, the “Speedee Service System” was introduced, which was considered as the principles of modern food chain globally. However, the company remained small-scale for another half decade (McDonalds, 2016). In April ...

Mission Statement

Strategic planning in an organization is an important management function. It seeks to define the evolution of an organization in order to make its structure and management more suitable to the market needs which ultimately help it achieve its objectives (Hill and Jones, 2008). Mission statements play a key role in the success of such strategic plans as it helps to communicate the purpose of the organization to employees and other stakeholders. An organization’s purpose as defined in the mission statement consists of the target market and the contribution a product will make to the society. By communicating ...

The American dream has become a fabled idea to everybody around the world envisioning a better life. It represents something that can be attained if a person is willing to work hard enough. The only question today is, does it still exist? While economic and employment disparities will argue whether it does or not, the American population holds on to the dream. Seemingly, it depends on who you talk to. Ephraim Polsky, 89, a Polish immigrant, moved to America with his family when he was six. He did not speak English, and had to be homeschooled by his mother ...

1. Capitalists and workers.

An age-long conflict.

Revolution as the only means of fighting social inequality. Result of revolution. According to Karl Marx, social inequality results from the fact that human society is comprised of two basic social classes – capitalists and workers. Capitalists own the means of production that are used to produce wealth, namely plants, factories, equipment etc. Capitalists use workers to enrich themselves by exploiting their work. In other words, they pay them just enough to have an accommodation, food and other necessary things for survival, while the majority of profits goes to capitalists. Marx traced the history of cohabitation ...

Starbucks and their ascendancy to the top of the retail coffee world has been nothing short of remarkable. While coffee served at its stores has been its primary focus and product for all of its existence, its ability to diversity its product lineup and how far its product reaches into the daily lives of its consumers is stellar. Indeed, there are the usual customers who just the coffee, others that love the tea offerings, others still that get the sandwiches or other food treats that are present and Starbucks also has a heavy presence in the single-serving self-service coffee ...

Page 1

IBM’s Changed Strategy IBM (International Business & Machines) is famous for transforming from survival to successful company, changed its overall business strategy due to intense global challenges and competition. The company started as a Hardware Production Company in the early 1900s then transformed to a Service company in late 1900s. Now, IBM has become a Software Developing Company after vast transformations and changes in strategies. IBM faced the diverse range of challenges including demands of globalization, innovation, and growth that encouraged IBM to revise the business strategies. However, this change was formal planning process based on three global key ...

1. Who is their target market (think about demographic, cultural, and social factors)? The target markets for the three (3) fast food chains are summarized in the table below, according to the demographic, cultural, and social factors: 2. What are some of the differences (if any) in the companies' target market? There are differences in terms of customers’ preferences for healthy food alternatives for both Wendy’s and Burger King, which is observed to be an apparent weakness in McDonald’s meals. However, all of these companies’ strategies seem to focus on expanding their menu to cater to ...

Consumer behavior incorporates the customers’ decision making process towards developing a positive buying behavior. The organizations that understand the consumer behavior of the customers, can enhance and modify their marketing strategies in order to influence the consumer behavior in such manner that the customers engage in the positive buying behavior (Solomon, 2014). The current paper enlightens the marketing strategies of McDonalds with respect to the consumer behavior that the organization has addressed in order to attract and retain its customers. McDonald’s mission is to become the favorite place for its customers to eat and drink and it is ...

Abstract

The report focuses on the market analysis for Redbox Automated Retail, LLC. The company provides customers with Blu-ray, video game, and DVD rentals through a variety of automated retail kiosks/self-care kiosks located in various convenience, drug, and grocery stores. The main clienteles for the company include the gamers, family oriented renters, and youth renters. The company uses its different automated retail kiosks in meeting the customer demands of speed, cutting-edge technology, reasonable prices, new releases, and convenience. The environmental factors that affect the way Redbox Company conducts its business include the laws and regulations in the DVD, game, and ...

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

Marketing Concept and the 4p's Concept

The marketing concept backdates to the 1950s when the market became flooded with a variety of similar products (Keelson, 2012). It involves focusing on what the customer wants, aligning the functions of the organization in order to successfully carry out production of the correct product, and finding ways to keep the customer satisfied over a long period. The marketing concept incorporates market research with the aim of finding out the customers’ needs, market size, as well as the market division. The four P’s of marketing are used by firms to enable them penetrate the market and help maximize ...

Report for McDonalds

Italy and Russia

Figure 1: GDP per Capita at Constant Prices Figure 2: GDP Growth (Annual %) Figure 3: Inflation Rate CPI Figure 4: Unemployment Rates Figure 5: Policy Interest Rate (%) Figure 6: Russia Interest Rate (%) Figure 7: Current Account Balance in Italy (% of GDP) Figure 8: Current Account Balance in Russia (% of GDP) Figure 9: Russia Interest Rate

List of Tables

BUSINESS OVERVIEW McDonald’s Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 36,538 outlets. Founded in 1955 by Ray Kroc in Des Plaines, Illinois, 80% of the ...

Starbucks coffee is the most well-known coffee brand in the world. The company’s mission statement is: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Corporation)”. The company has grown rapidly since it was bought in 1987 by Howard Schultz, and currently operates all over the world. In 1995, the company expanded to selling bottled frappuccinos due to a partnership with the Pepsi Corporation. At the end of 1996, Starbucks employed over 20,000 employees and operated over 1,000 stores in thirty-two markets in North America (Kachra). By 2002, ...

Management Practices

Management Practices

Introduction

Henri Fayol is well-known for the five management functions he identified like planning, organizing, leading, staffing and controlling (Golden Pryor & Taneja, 2010). These factors are important to practice to achieve the key processes of management, including planning, organizing, leading, staffing and controlling organizational activities (Grebner & Mattingly, 2016). According to DuBrin (2011) the managers perform the managerial functions in order to achieve goals like managing and leading employees and retaining key employees, etc. McDonald’s is the organization for which I worked also practice the earlier described management functions.

Planning is one of the key managerial activities of ...

McDonalds has come to create a network in both Italy and Russia. Italy seems to have better balance of payment and government balance indices, interest rate, trade policy instruments and not needing to lose over currency rates while dealing with Eurozone importers, and even unemployment and GDP growth rates. However, unemployment and the lack of growth indicating poor economic performance and social welfare situation may advantage the brand in Russia through better low-cost labor availability and consumer reorientation on less expensive restaurant offerings. Overall, neither of the country is the ideal market for the brand, yet both have their ...

Introduction

McDonalds is one of the largest fast food chains in the world and in the world. The company was founded in 1940 in San Bernardino, California by Maurice and Richard McDonald. The company which served about 68 million people daily, was renamed McDonald Corporation when it changed ownership to Ray Croc in 1955. McDonalds runs approximately 32,000 restaurants in 117 countries and has 1.5 million employees many of whom work for the franchisees (Downie, 2015). 75% of the restaurants are run by franchisees and besides obtaining revenues from sales, the company obtains massive profits from royalties, rents and ...

Introduction

The strategy is the purpose and direction an organization takes to get to its future and achieve long-term goals. It involves motivating trustees in the organization to engage meaningfully with the external environment. The organization, thus, matches its diverse capabilities with the needs of the stakeholders. An organization and in this case the MacDonald has a strategy that determines how the business relates to the outside world. It also determines how the organization will take every opportunity to innovate, improvise as well as make improvements. MacDonald should have a strategy that concentrates on priorities, making sure that the organization’ ...

Introduction

In the current era, global uncertainty and change are at the peak that is a big threat to sustainability. The paper aims to discuss the accounts for sustainability at the organizational level and what can be accounted for sustainability. Currently, the global organizations do not account much for sustainability. The sustainable development is considered to be a complex concept because it gives rise to social and environmental issues. An increase in critiques of sustainability reporting and speculation on accounting for sustainability is also observed in the modern world. The practices followed by the organizations for sustainability, their consideration related ...

Business Report Tim Horton Incorporated

Introduction The report chosen to be discussed for this paper was the one about Tim Hortons Incorporated. Tim Hortons Café and Bakeshop (THCB) is one of the fastest growing rivals in the fast food, café, and restaurant industry, one that is heavily dominated by McDonald’s Corporation. It has been a long time since a rival of the same caliber and sophisticated came this close to overthrowing the king of fast food chains, McDonald’s Corporation, from its throne. Having originated from Canada, the company has more stores in Canada than McDonald’s. It is important to note that ...

Executive Summary

This paper discusses KFC, also referred to as Kentucky Fried Chicken. Specifically, the paper examines how the company is proposing certain changes in its menu offerings and the removal of antibiotics from its chicken. The paper looks at these proposed changes through the Lewin model and describes the challenges that the company will face both internally and externally in terms of these changes actually remaining given the context of the company being that of serving home-style cuisine.

Recommendation

The paper makes recommendations of how the company can effectively make sure that it does not falter on the proposed changes in ...

Internal Analysis of McDonald’s Corp.

Introduction McDonald’s is the biggest chain of hamburger fasts food cafes around the world with over 50 million consumers. The corporation was started in 1940 by two brothers in San Bernardino, California (McDonald’s. com, 2016). Today, McDonald's is the leader in global food service retail with around 35,000 locations in more than 100 nations. However, most of its worldwide restaurants are owned and operated by independent local business people. Additionally, the alignment strength in McDonald’s is its franchisees and suppliers. This system has been the reason for the long-term success of the corporation. In the ...

In the year of 1955, families around the world became at risk of losing decades of having dinner at the table, together. Yet, at the time, it seemed like a reasonable solution to haphazardly putting a meal together for a family who, at times, would not eat it. The phenomenon of the fast food industry has released many parents from the scrutiny of meal-planning every day of the week. The commercial marketing towards children made their products irresistible, seemingly affordable, easy, and enjoyable. McDonald’s took the world by force, making hamburgers and French fries the answer to busy ...

Business-Level and Corporate-Level Strategies

Starbucks is an American company for the sale of coffee and coffeehouse chain. Starbucks is the largest coffee company in the world, with a network of stores (more than 20 thousand) in more than 60 countries. Starbucks sells espresso and other hot and cold beverages on its basis, and hot and cold sandwiches, pastries, snacks, and items such as mugs and glasses. Headquartered in Seattle city, Washington. Initially, the company was founded in 1971 by an English teacher Jerry Baldwin, history teacher Zev Sigl and writer Gordon Bowker, who opened a shop selling coffee beans in Seattle. When choosing ...

Question 1:

The issue of giving data to the Chinese government is a tricky one because the Chinese business culture does not have the same respects for intellectual properties and securities as we are accustomed to in Western countries, (Overseas Business Risk – China, 2016). This is a major issue when debating this subject matter because the Chinese do not have the same protections to intellectual property, which means that there is a major issue if a user’s private data is exposed and it contains patented material or material that is soon to be protected, (Overseas Business Risk – China, 2016). What ...

Abstract

This paper is the thorough external analysis of McDonald Corporation. In this analysis, first the short history of the foundation of McDonald has been described. The paper also focuses on some of the major factors that have made the company the largest food chain in the world. The paper also interprets the vision and mission of the company and how the company’s overall strategies are involved in their mission and vision statements. The PESTEL analysis of the company is done in the paper. The paper also discusses about the competitions in food chain industry and their threat to ...

Discuss the product and consumer related factors that McDonald’s should take into account in order to compete successfully in the European fast food sector. The primary aspects for any major fast food chain are taste and quality, and in view of the points showcased in the case study, it is quite evident that McDonalds, is lacking on these fronts in the European market, the sensitivity showcased by the consumers with regards to the environmental issues is also a factor that needs to be taken seriously by implementing campaigns and operational procedures that present McDonald’s, in good light. ...

The McDonald’s Company

The McDonald’s Company is the world leading chain of hamburger fast food restaurants that serves about 68 million customers on a daily basis. The corporation has over 36,000 branches in 119 countries. The company has a divisional organizational structure and each division is in charge of a specific area of operation. The structure is important in supporting the flexibility and autonomy of the organization (Takano, 2013). Three distinct divisions can be seen from this organization. First, there is the global hierarchy which oversees all the operations that are carried out globally. Secondly, there are performance-based divisions which ...

Doing business internationally presents new opportunities for growth and profitability. It may seem very attractive; however, it is also associated with several risks and challenges. There are key issues that must be addressed to be successful in doing business globally. One issue that confronts a company that wishes to do business in the global market place is the country differences. Some of the differences include legal issues, language barriers, political issues and cultural differences. Before entering a new market, it is important to know the trade laws and regulations in place, the taxes and import duties imposed, intellectual property ...

Question one

Positioning is a concept in marketing that outlines the market expectation of business concerning its products and services to the customers. Therefore, during positioning, the market department always creates an image for the goods based on the intended clients. This can be created through the application of the 4Ps of marketing (promotion, price, place, and product).

Points of parity (POP) in McDonald’s and Starbucks

In McDonald’s, the access to the internet is becoming a point of parity. That is in the world of coffee establishments, the access to the internet is universal because even Starbucks offer it. Therefore, both McDonald’s and Starbucks have to provide ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Background of the Problems

Theories Related to Successful Aging Bowling (2005) defined successful aging from a sociological perspective highlighting that "the substantial increases in life expectancy at birth achieved over the previous century, combined with medical advances, escalating health and social care costs, and higher expectations for older age, have led to international interest in how to promote a healthier old age and how to age successfully" (p.1). To this end, some research studies have outlined theories which can be applied to successful aging. DeLiema & Bengston (2015) examined both the activity theory and disengagement theory. Specifically, these theories have been stated to be ...

Functional theory

The theory sees society as a complex interconnected system, independently functional but working together to ensure effectiveness and wholeness. From the text, the fact that Colorado Springs employees worked together helped them to be chosen as the benchmark for the largest restaurant chain McDonald’s. The employees and the employers are two different systems that are independently useful but have to work together to make sure that the company (in this case, the bigger system) works efficiently and appropriately. The functional theory is explained in this scenario by the art of proper selection for location. From a functionalist theory ...

History of the Company, Mission, Vision, Strategies

IN 1954, the first McDonald’s restaurant was opened in San Bernardino, California. It was run by Dick and Mac McDonald (Neate 1). It is essential to refer to the fact that this business entity operates in the area of restaurant business, while practicing such business approach as franchising. The locally-relevant menu of the foods and beverages at different acceptable and affordable levels of prices is offered in the set of these restaurants all over the world (more than in 100 countries). As it has been already stated, the global system of this company is composed of the restaurants, ...

1.0 Introduction KFC, the world’s largest fried chicken chain restaurants, was started in 1952 by Harland Sanders, under the name Kentucky Fried Chicken though the idea was first discovered in 1930 when Sanders started to sell fried chicken to visitors in Corbin Kentucky. It is the second largest restaurant chain, with about 1800 locations, with over 3000 stores in China, and a revenue of about $ 15 billion, McDonald’s is the first (Hu & Xie, 2013). In 1939, Sanders came up with an original recipe for fried chicken incorporating 11 spices that are kept at the Company's headquarters in ...

Question 1

5S is the business model that supports the improvement of working environments, concept of business and leads to increase in quality and value (i.e. the final goals of a company). 5S is the acronym of five Japanese words, such as Seiri (sort), Seiton (order), Seiso (cleanliness), Seiketsu (standardization), and Shitsuke (sustainability) (Gürel, 2013). It can be used effectively in the hotel setting. For instance, in the context of kitchen of a hotel Seiri refers to the organization of working stations and equipment. The purpose is the reduction of wastages and losses i.e. apprentice throw away the wastages in ...

Chinese health and the effects fast food has made over the last 20 years.

The inevitable process of globalization is undoubtedly accelerating the movement of humanity towards progress. A good example – the Asia-Pacific region, where until recently many millions of people lived in absolute poverty. And now, in terms of welfare, the region approaches North America and Western Europe. China is the most obvious example. In 1981 there were 84% of people who lived from hand to mouth (The Wall Street Journal). In 2012, according to Gallup the number of people living below the absolute poverty went down to 7% (Kravtsov). Those millions of people entered the category of the “new Chinese”. This ...

Marketing

Introduction Among the products and services that consumers encounter on a regular basis are the ones found in McDonalds fast food restaurant. It is not mostly the favorite restaurant, but the fact that experiencing its products and service at least more than one time leaves a question of why the brand is so widely recognized and its positioning strategy creates an influence on a person’s purchasing decision. The short discussion will identify the company’s branding and positioning strategy, that influence people from continuously patronize the brand despite the negative perception of McDonald’s food on health.

McDonalds Branding Strategy

The ...

Individual Project of McDonald’s

Individual Project of McDonald’s Different organizations belong to different industries. One of the most distinct among them is the food and service industry. Thousands of organizations belong and operate within this industry. It is otherwise defined as catering industry, which provides prepared meals such as restaurants and fast food chains. Food service industry is important when it comes to sustaining the supply of food products in the market. Thus, food service companies are known to influence the people’s eating habits (United States Healthful Food Council, 2012). For many individuals, eating out became a necessity more than luxury. ...