Abstract
The aim of this report is to explain what the meaning Japanese popular culture. In this context it shall be also outlined what it means to be cool in Japan and what the potential implications for spreading of Japanese popular culture into other cultures and distinct societies are. The examples of popular music bands and manga will be analysed. Key words: Japanese popular culture, manga, anime, history, brand, fashion. In the contemporary world with its fast and predictable tempo of development and spreading of globalisation, it becomes quite difficult to distinguish one culture from another or the ...
