The purpose of having a functional supply chain is maximizing profits. As such, the supply chain network will strive to strike a balance between productivity (Efficiency) and profitability (Effectiveness) (Manuj & Mentzer, 2008). Therefore, when the basic operational management techniques are applied in the supply chain network management, they are meant to boost profit maximization objective of the firm. Creating process visibility in the supply chain is one of the operational techniques that are applicable in supply chain management (Boyer & Verma, 2010). It is not always that everyone in the supply chain will adopt the guidelines in the blueprint and ...
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