Essays on Mcluhan

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience. The marketing specialists are always in constant search of ...

There is a connection between developing ideas and the creation of artworks. Media also plays a role in this process because people today cannot function without the influence of media. These spheres are interconnected and interrelated because of the fact that people live in ‘global village’ as Marshall McLuhan stated. Media plays a role in improvement of ideas because of its omnipresence and it has impact on people’s minds and on the process of creation. The fact that medium is the message, as McLuhan stated, supports the viewpoint that media is the extension of man and so is ...

How YouTube is Changing the World

McLuhan writes, “Subliminal and docile acceptance of media impact has made them prisons without walls for their human users” (McLuhan 208). Each of us knows that the twenty-first century is the age of information, and that information is the main weapon that influences people’s minds and opinions. Indeed, the news we are able to watch on TV is told from the perspective the government need us to know it, and this perspective is not always true. YouTube allows every user to upload and watch videos free. It provides a lot of opinions and lets people escape from the ...

According to McLuhan, Amazon, Netflix, and iTunes, fit to be classified as media since they are at the top of the world’s streaming sites. The sites largely call for audience participation in streaming or downloading videos and audios. McLuhan further classifies different media as hot or cold depending on the extent to which they involve the user. He defines hot media as that which requires total participation of the audience such as reading a newspaper (MacFarlane 113). On the other hand, cool media do not need to capture all the senses of the audience. For instance, one can ...

“Is Google Making Us Stupid?”

Since its creation in the 1990s, the internet has been an immense tool in acquiring knowledge in an instant. To help with the pursuit of knowledge, search engines, such as Google, have continuously been created in hopes of being the better way of finding specific information. Recently, there has been some concern about the constant use of Google and how it affects peoples’ mentality. The people who are against using Google on every search claim that the engine is making people stupid by replacing learning knowledge and critical thinking skills with simply obtaining information at the quickest convenience. It ...

In today’s digital age, it has been realized that hyper mediated literature contains hypertext information which provides information via a story which enables the reader to gain insight of information via text. In this manner the reader can choose to use or not to use the hypertext which will play a major role in what the reader will gain from the story. “The Museum” that is written by Adam Kenney (2004) gives a reader an exact understanding of hyper mediated literature that is filled with hypertext. In this hyper mediated literature, the reader is allowed to visit a ...

MchLuhan believes that the medium shapes the message and that it controls the meaning as well. People give the meaning in accordance with the particular medium and there is also the important point that even content is the medium. Each medium has a specific time related to its reproduction. McLuhan also talks about light bulbs comparing them to the medium which doesn not have a content, but still has impact on the darkness. With the evolution of the media, there have been many changes in the lives of people. “The medium, or process, of our time – electric technology – is ...