McDonald’s is the largest food service retailer of the fast food industry. Ray Kroc started the group of McDonald’s in the year 1955 in Illinois, United States. The company employs 444000 employees in 35429 restaurants located across 119 countries . A majority of the restaurants operated by McDonald’s belong to individual franchisees. The key factors that contributed to the success of McDonald’s are its suppliers and franchisees. Over 80 percent of the restaurants run by McDonald’s belong to the franchisees. McDonald’s has a market share of 57 percent . The company enforces the “Plan to Win” ...
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