Introduction
Despite the fact that Apple Inc. and the Geek Squad are both engaged in the business of technology, they distinctly provide and offer different services to the market. Simply put, Apple Inc. basically provides the hardware while the Geek Squad provides the technical support to the end-users in order to operate such hardware. Regardless of their operational differences, it can be observed in the two case studies that both organizations have become successful in their endeavors through an understanding of the five environmental forces which impact their respective companies. These include social, economic, technological, competitive, and regulatory forces which ...