Welshwheels might consider focusing their build-up efforts on direct mail and internet sales. Getting into business is relatively easier in an e-commerce environment. Unfortunately, staying in business may be more difficult. Easy access means increased competition causing business to operate with very thin profit margins. Thus, for Welshwheels to be profitable, it must maintain high sales volumes, which in turn means developing and maintaining a big and loyal customer base. Attracting customers and transforming them into repeat buyers is the key profitability. Electronic commerce involves purchasing and selling of commodities via the internet or computer networks. It embraces the ...
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