Essays on Memorable Experience

Current Trends in the Resort Industry

Tourism and recreational industry continue to strengthen its position as one of the major international drivers of economic and social affairs. World Travel and Tourism Council outlines the shift in the strategic direction of development of the industry, where organizations, directly and indirectly, involved in tourism activities should become more aware and concerned with the impact of tourism and related sectors on wellbeing and wealth of the of the global population (WTTC 3-4). With the above in mind, some of the major and newest trends in tourism and the resort industry specifically include ecotourism. The International Ecotourism Society is ...

Factors influencing buying behavior of Apple’s products

Psychological factors Psychological factors are key determinants of buying behavior shaped by their motivation, perception about the products, beliefs and attitudes as well as the need for learning. Motivation trigger purchasing behavior among potential buyers such that they develop an urge that presses them enough to consider satisfying their needs. Apple has made significant efforts in motivating buyers to develop some form of purchase intentions through the unique launching of products and manufacturing superior offering. Motivated consumers require that an organization respond to their needs by providing solutions that meet their tastes and preferences. Perceptions is also an element ...

Lead customers are those that express an interest in Apple’s products and rely mostly on referrals from their friends and relatives who are existing users of a variety of products offered by Apple. The lead customers are also influenced by the adverts on televisions, social media platforms, and movies where Apple Company uniquely markets its products. They have the urge to go ahead and learn more about how the products offered could solve their needs as well as evaluating the profile of the seller. The willingness by the lead customer to go the extra mile and purchase the ...

The musical concert is Die Fledermaus a production of Johann Strauss that took place at the Royal Opera House in London in December 31, 1977. The musical concert is a musical orchestra taking place in a venue with a large gathering to witness and multiple performers. The performance was led by John Bacon as the chorus master, John Brown as the leader and Zubin Mehta as the conductor. The event was graced by performers from the royal opera chorus, dancers and servants of the orchestra of the royal house opera. According to the time and date which the performance ...

LITERATURE REVIEW

Literature review When in the MSDI conference that was conducted in the late 1980s and at the beginning of 1990s, the concept of brand equity was discussed then participants agreed that there are two sorts of brand equity that includes financial brand equity and consumer based brand equity. Financial brand equity is related to the value of the company as it the brand of the consumer is treated as an asset. However, the consumer based brand equity (CBBE) is related to the value of customers because the brand adds convenience in the lives of customers (Cant, Strydom & Jooste, 2009). ...

- Burger King.

Vision: Burger King has more or less retained the same vision it had when the then known ‘Insta- Burger King’ restaurant was transformed by the two franchisees, James McLamore and David Edgerton into Burger King in 1954. The original Burger King vision was “Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.”  Now, over the last sixty odd years, the company’s vision has morphed into a more consumer oriented approach with its “Have it your way” campaign. The new vision statement is “We proudly serve the best burgers in the business , plus a ...

Speech about Omaha City in Nebraska, USA

Specific Purpose: After my speech, the audience will know how to make a trip to Omaha City in Nebraska more interesting.

Intended Audience: Introduction - Attention Getting Device: "All journeys have secret destinations of which the traveller is unaware, (Hobo Traveler)" even in the City of Omaha in the State of Nebraska. Most people come to Omaha for its many sports events to experience the rush, the excitement, and energy of cheering and jeering fans in one of its large stadiums. Nevertheless, not everyone would stay longer to go around and get a feel of the city, which boasts ...

BUSINESS STRATEGY MODEL

- Introduction Panera Bread Company is a national bakery-café chain and one of the leading US food service companies. Having more than 1,700 outlets and franchises across 45 states, the District of Columbia and Canada, Panera Bread offers their consumers a great variety of fresh baked goods of high quality and excellent customer service (‘Panera Bread Company’ 2014). Operating in a competitive environment, Panera Bread Company succeeds and has substantial financial revenues. However, in 2013 the sales growth has slightly decreased and was twice less than previous year increase (‘Panera Bread Company’ 2014). In general, Panera’s gross sales, which ...