The film, Helvetica, explores the history of the typeface and the numerous changes that it has undergone over the years. The director of the film, Gary Hustwit, takes an exhaustive and extensive look at the aesthetics behind certain use of fonts, with an emphasis of course on Helvetica. The documentary delves into the development of the font by Eduard Hoffmann and Max Miedinger in 1957. The font is considered to be extremely clean in its presentation, and because of this it is stated to be a preferred font for advertising campaigns, and graphic designers. The smooth lines are also ...
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