Potential Country Markets
The process of identifying the high potential countries where General Motor products can be marketed used a broad examination of several factors. The factors considered included country rating, business climate rating, 2015 forecasted market size, and the overall market potential evaluation index. The 2015 forecasted market size would help me select the nations that are importing GM products for further in-depth analysis in this paper. With the current reports, India would not be a safe country to target for GM products. The country is experiencing around medium, and the volatility in its economy would make slight changes that are ...