The objective of this paper is to discuss the case of Midas Shop, a company that offers repair services to clients, majority of whom are owners of cars and other automotive vehicles. Focusing on the positive and negative impacts of the company’s operations, the author would make recommendations as to how the company’s operations can be maintained and improved. A typical Midas shop and the service center at a dealership such as Genoa Ford provide the same service, but are they really competitors? Each has adopted different strategies and tailored their operations to fit those strategies. Midas ...
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