BUSINESS CULTURE REFLECTION
Introduction International business is becoming more and more diverse and mobility is an essential characteristic of not only business organizations, but social environment, where individuals become more exposed to different cultures in their professional and personal lives. Globalization and technology ay significant role in building this diversity in all aspects of the businesses and companies recognize that in order to be successful in their operations, they should be able to differentiate and personalise their approach to doing business, based on the diversity of the regions and countries, where they establish themselves (Davies, 2006). With the above in mind, academic ...
