Essays on Mineral Water

Perrier, an iconic brand in the world of mineral water, started to experience some problems the year after it great success of 1989. The previous year it had remarkably sold 1.2 billion bottles of mineral water, almost half to the population in the United States. The reason for their remarkable sale can be attributed to the absence of potential competitors in the market. The people had no choice, and therefore, they had to buy Perrier’s bottled water. However, in the year 1990, a minute quantity of benzene detected in the bottle reduced its sale by almost fifty percent ( ...

Creating change in any organization might seem like an insurmountable task given that human beings are usually resistant to change. But is that really true? A lot of employees, as normal workers, in middle and upper management actually embrace change if only they can be convinced of its validity and the manner in which it affects their best interests in a positive manner. No one likes to change anything that seems to working perfectly, right? That's what the employees of the bottled mineral-water company Perrier have been struggling to cope with for a number of years after the organization ...

A Case Study of Coca Cola Inc.

Coca Cola Inc. is a multinational beverage company with its headquarters in Atlanta, Georgia. It has many managed and private bottlers globally. As the largest beverage producer in the world, Coca-Cola sells to more than one billion consumers every day. Its well-defined distribution has been the cornerstone for its global positioning. The head factory produces the concentrated syrup, which is transported to its local distributors. The syrup and the production process intellectually protected by the intellectual property laws. As such, the head office controls all its products, including safety concerns. The organization produces a variety of carbonated drinks among ...