Management
Part V. Business Strategy Sony has differentiated its products and services. The company has used differentiation as its business level strategy. The basis of this differentiation in case of Sony is its core competence of product miniaturization. Miniaturized televisions, radios, cassette recorder, camcorder, and walkman cassette recorder are all examples of differentiated products that Sony has developed by using its core competence. Furthermore, the company has also used miniaturization competence in order to manufacture laptops so that the company become capable of maintain its competitive position in the market place, and to face competition as there is intensity of ...
