The strategic problem associated with the Ford was its inconsistency to work towards the achievement of goals and objectives. At Ford, the executives met once a month or quarterly to discuss business plans which eventually directed the company near to bankruptcy. With such inconsistency, the company faced a lot of pressure from the macro-environment along with the dissatisfaction level of shareholders. The strategic problem discussed in this case study is regarding cutting cost at Ford. Before Mulally was appointed as a CEO, the cost associated with the production and other factors were quite high. After the appointment of new CEO measures ...
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