Essays on Mobile App

Foing-nova is an IT company located in Varaždin, Croatia, which provides software for users of the state budget. However, Foing-nova remains a small business despite recently changing its location and expanding its headquarters. After consulting RajkoTomiek, who is the CEO of Foing-nova, it was clearly understood that the most suitable method of company’s expansion would be to increase their market share. Although, Foing-nova is expected to gain new customers by entering a new market and thus become more profitable. However, a strategy must be put in place to ease the diversification of the company and to ensure ...

Discuss the meaning and characteristics of different monetization strategies in the digital economy. How can content and user-generated content be monetized? Critically evaluate these strategies by referring to specific examples

Introduction

The traditional balance between entrepreneurs and customers has changed due to the development of the global economy accelerated by new communication and computing technologies that have created an open global trading regime. Organizations, especially the macro enterprises have to deal with the growing demand for digital marketing and distribution strategies irrespective of the amount of revenue they generate. According to Capgemini Consulting (2014), extracting value from the connectivity opportunity ...

MOBILE ORDERING PLATFORMS FOR FOODS AND BEVERAGE SERVICES: AN EXPLORATORY STUDY TO INVESTIGATE WHAT KEY FEATURES BUSINESS MANAGERS LOOK FOR PRIOR TO IMPLEMENTATION Mobile Ordering Platforms for Foods and Beverage Services: An Exploratory Study to Investigate What Key Features Business Managers Look for Prior to Implementation

Literature Review

The necessity to approach marketing as an integrated part of management and not as a separate function has been acknowledged decades ago, when Peter Drucker illustrated that marketing tells businesses how to adjust on meeting changing consumer needs and creating a clientele (Webster, 2009). Consumer needs are ever – changing, as Drucker observed, and ...

Discussion Questions

1-2 paragraph response "Providing Security Over Data" Please respond to the following: The CIA triad (confidentiality, integrity, and availability) offers three (3) security tenets that allow data owners the framework to secure data. Considering your place of employment or your home computing environment, discuss in detail the primary means in which each of the three (3) tenets are addressed to mitigate risk and enhance security in your chosen environment. Confidentiality refers to the privacy of information. Attaining confidentiality is achieved through several ways in my work place. There are several measures employed in the systems and networks used at ...

BUSINESS PLAN FOR UNIVERSITY GROUPWORK COHESION (UGC)

Business Plan for University Groupwork Cohesion (UGC) Executive Summary The aim of this project is to design, develop, and market a mobile application for assisting students in their productivity especially when placed in groupings of several modules. Group works are considered one of the most hectic assignments that students are required to perform. However, as most of the students point out it is not the actual assignments that are hard but the interactions, planning and delivery of the work across several students. This project, therefore, aims to provide a simple and efficient means of handling such issues among students ...

Judging by the information above, the application has a great potential to become, first of all, popular and, secondly, profitable. However, there’s one thing missing, without which Alex and Pavel won’t be able to reach their goals and populate the app finally entering the U.S. market. It is marketing mix, or, in other words, strategies and tactics that programmers should use to achieve results. Alongside with this problem, there’s another one – inability to determine the target audience. Basically, it is very important to build the target audience and one characteristic, which is about ‘being parents’, is ...

Introduction

The aim of this paper is to understand the role of 4Ps in developing the marketing strategy of any product or brand. The 4Ps of marketing is known as the marketing mix which is defined as, “the set of actions, or tactics, that a company uses to promote its brand or product in the market” . In this paper the marketing mix of McDonalds and Burger King will be reviewed and compare. Both the companies are close competitors. McDonalds is one of the well-known fast food brand world -wide. McDonald’s face competition from various businesses in all the markets, ...

Target Corporation: Internal and External Environments

Introduction Target Corporation is one of the leading retail companies in the United States. With a nationwide footprint that includes 1,790 stores, the company has been recognized as one of the top ten global retail brands (MarketLine, 2016). Although the company recognized an increase in sales for the 2015 fiscal year, Target did experience a decline in operating and net profits (MarketLine, 2016). In the past, Target has been able to differentiate itself by offering product lines that emphasize value. Target’s product lines have offered its consumers products that are slightly upscale for a discount chain, but ...

Intrapreneurship Plan

Business

Executive Summary Even top companies are facing difficulties when it comes to finding the most suitable innovation that will bring forth a considerable success for the business. On the other hand, sailing into the vast ocean of entrepreneurship does not mean doing it alone because the business has several talents on board that could contribute ideas for business innovation. In the food and beverage industry innovation can be observed in the number of technological platforms integrated into the food service in order to create more value to the products and services and ultimately to provide convenience. For the ...

Abstract

Every health organization has the goal of providing quality, safe, and cost-effective care to patients. Some safety issues reported in hospitals today question the role of the health sector in improving the health outcome of the community. Many hospitals record poor patient outcomes because of the inability of the management to plan duties and changes in shifts between nurses caring for patients in hospital wards. Poor inter-shift reports between registered nurses act as one of the most common problems threatening patients' safety and delivery of quality care in hospitals today. Technology plays a significant role in influencing communication between ...

Executive Summary

The proposed environmental communication plan addresses current and future environmental initiatives in Whistler, BC. It is suggested that a range of communication tools can effectively inform Whistler destination stakeholders about current and upcoming efforts to promote growth and innovation for the environment. The visitors are local and non-local, and the tools address the needs of all as well as convey a positive image of Whistler to prospective visitors. The communication plan comprises the following tools and their implementation and dissemination: website for green visitors, video on past and future vision for sustainability, Facebook profile and group for participation by ...

1.0 Description of the Business and the Business Model The parking lot spot finder will be in the form of an app. It will coordinate with a camera that is installed on a traffic light or pole near the parking lot. Upon accessing the app, a motorist will be able to search a location either by name or by address. Based on this search, the app will bring up a visual of the parking lot(s) associated with the location. As soon as the motorist determines which parking lot they would like to park in, they will be able ...