Essays on Mobile Payment

Payment methods and technologies have shifted a great deal over the years. Gone are the days where cash and check transactions make up the bulk of the give and take that occurs when people engage in commerce, travel and otherwise spend their money. Credit and debit cards have ruled the roost for a while but some new contenders are starting to emerge. The first major alternative to the conventional credit cards and other more traditional methods was PayPal (PayPal, 2017). However, smartphone-enabled technologies such as Apple Pay, Samsung Pay and Android Pay are starting to dominate the commerce and ...

The advancement in communication technology coupled with improvement in smartphone App application software enhances user flexibility in communication platform supported by the UTAUT (Unified Theory of Acceptance and Use of Technology) concepts. The growing tendency of data security concerns among the mobile users is of the essence for smooth trade and efficient payment services to be in place. Regardless of age differences among mobile device users, improvement of data security is of high impact for improved performance of the technology. The existence of the Generation X platform anchored on the G-network accelerates the rate of acceptance of internet services ...

Many energy companies begin from a humble background of marketing their products without any plan for further development. However, to reach a certain point in growth, they must embrace branding proactively. Overlooking this important step towards marketing would result in stagnation in growth. Ovo Energy is an energy supplying company through buying and selling electricity and gas to domestic properties (Bessant and Tidd 429). Creating the right image of the Ovo Energy through branding will be so fundamental in generating a market in Cairo. Branding must, therefore, satisfy the following characteristics: innovative, customer loyalty, quality products, and good design ...

Executive summary

For convenience of analysis, this paper has been organised under three parts. The first part of the paper discusses about the global payments industry in general. The global payments industry has been growing at a tremendous pace over the last decades and the development of internet technologies greatly contributed to the growth of this industry. The Porter’s five forces analysis of the global payments industry reflects that it maintains a favourable business environment for business houses. In the analysis, it appears that all the five forces of the industry are in favour of the Visa that enjoys massive ...

Mobile Payment: An Introduction

The mobile payment consists of all modern electronic technologies that are present to the customers in addition to all the payment transaction carried out by the payment service provider. According to Kruger (2001), the mobile-based payment systems are meant for various business transactions that are performed through the cellular phones (Kruger, 2001). It is also called as a mobile payment system (MPS), as “any conventional or new payment system which enables financial transactions to be made securely from one organisation or individual to another over a mobile network” (Shon & Swatman, 1997). In view of the large number of cellular phones ...