Essays on Mobile Phones

Google chose to design Android to compete with Apple phones. Android is software that other smartphone manufacturers use for system operation. Almost every smartphone manufacturer uses Google Android to power its operating system. These users are the core strengths of Google to compete with Apple phones . Google implemented the defensive strategy and introduced pixel phones as a first attempt to challenge Apple’s iPhone. Before Google came up with the Android software, Samsung was taking the lead in the development Android software. The act of Google coming with Android and smartphones also challenged other phone manufacturers that were considered ...

Part 1

The Intel case involved the transformation of Intel’s chip production for computers by incorporating new market developments such as technology. Previously, Intel Company believed that the best was to conquer the computer manufacturing industry was through more focus on introduction. However, the evaluation of their SWOT analysis enabled the company to realize that the main threat to the company was the changes in the industry, which involved newer companies developing smaller, and faster processing chips. Intel eventually adopted to the new changes in the industry and strived through the support of stakeholders such as its wide customer base ...

Whenever individuals come into contact with any type of stimulus in the environment, it results in a change in their actions and attitudes. This particularly holds true in the case of marketing stimuli. Perceptions about product quality are largely based on our own understanding and opinion about what value a particular brand can deliver. For instance, watching a television commercial of a new smartphone is not sufficient to convince a person to go out and purchase it. Equally important is for brands to select the most appropriate medium (television, radio, print, billboards or digital) in order to ensure that ...

BUSINESS PLAN

Rahim Chowdhury, Owner 1. EXECUTIVE SUMMARY 1.1 Product The main product of the company is wireless and telecommunication device offered by the TMOBILE. The company will be the authorized dealer of TMOBILE to offer the products from TMOBILE to the customers. 1.2 Customers The main customers of the company will be the one who are in need of wireless and telecommunication device offered by TMOBILE. The TMOBILE customers will be able to purchase the product from this retail stores. 1.3 What Drives Us The goal of the company is to provide consumers with all needs of wireless communication. We ...

Executive summary

The smart home integrated energy efficiency product will come in packages of silver, bronze, and gold to target consumers and homeowners in the United States of America. Bronze packaged products will be marketed to consumers of lower income bracket while energy efficiency products that are packaged in silver and gold will be marketed to high-income homeowners. This product is fabricated to ensure that it reduces the amount of energy consumed by electric appliances and in effect reduce the electric bills that are paid by consumers. Due to the complexity of this product market representatives will be used to visit ...

Apple is an American technology company that was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Apple is known for designing, manufacturing, and marketing of personal computers, software, mobile phones, portable digital music players, media communication devices. They also offer networking solutions and sell third-party digital music and application (Apple Inc, 2015). In summary, Apple’s business nature is manufacturing technology devices, software and providing various services to clients. Apple’s hardware products include Apple TV, iPhone, iPod, and iPad. The software applications offered by the company include OSX and iOS operating systems. Apple also sells ...

Questions for Guided Article Review

Article you’re reviewing: Please answer the following questions (type your response directly below each question): What was the primary hypothesis of the study? The primary hypothesis of the study is related to the idea a driver is distracted while holding a conversation on a cell phone, but a conversation with a passenger not only improves driver performance it creates a sense of shared situational awareness. This is an acceptable hypothesis, because in the past people were able to hold conversations in cars without a tremendous number of accidents associated with distracted driving. Yet, in the modern world, ...

The main issue of the contemporary businesses is to introduce the price that satisfies the demand and the supply itself. The balance can be achieved if the price is justified and this is understood by the customers. However, for an average consumer it is tough to assess the price through the prism of its justification. In the present paper, we will draw the attention to the Apple’s production in terms of the grounds for their high prices. I. Company’s Background Apple Inc. is world’s technical giant well-known for such the products, as MacBook, iPhone, iPad, iWatch, ...

Field Research Plan to a Best Buy Store to Determine who will be the Best Customers to Use Sales Mobile Phone App (Student’s Full Name) Field Research Plan to a Best Buy Store to Determine who will be the Best Customers to Use Sales Mobile Phone App

Description of the Space at Best Buy

The location of the Best Buy store that I chose to visit is the store located at Miami International Mall. I thought this store would be the best store for me to check out this store because it has a mobile trade-in center and it sells many mobile phones. Since the ...

Apple is a multinational company that is headquartered in the Californian State of the United States of America. The company mainly develops, sells and designs the major apple consumer electronics. The company also develops consumer hardware and software. Among her hardware products include; iPad tablets, iPhone smart phones, iPod media player (portable) introduced in the year 2001, Apple smart watches, Mac personal computers, Apple digital televisions and Mac personal computers. The company has also increased its online services that suite productivity and creativity. Subsequently, the apples consumers’ software’s have been developed to meet customers’ needs and satisfaction. This ...

Body image is associated with weight loss or weight gain. When an individual gains or loses weight, the body shape changes. While health benefits weight gain or weight loss are closely linked with the extent of weight change, it is important to study the initial weight loss and monitor the trend in changes. Digital health technology involves the application of electronic tools that can be successfully utilized for self-monitoring of physical activity, weight, and diet. The apps provide feedback for loss maintenance efforts. The use of apps and other online trackers such as wearable technology for self-monitoring of weight ...

The mobile technology today is such an integral part of our life that it is almost impossible to image the modern world without it. Initially, it was designed only to connect people with the cellular connection and evolved to the point when the majority of our everyday tasks can be performed with a use of it. For example, ordering food, looking for the car nearby, checking the schedule of the communal transport, looking up information, updating day schedule, exchanging emails and messages, listenings to the music, watching videos and, of course, making calls. Unfortunately, because of that, most people ...

1. Smartphone Landscape: Background Mobility has come to be (and is more likely to continue to be) a defining feature of current and future consumption of web-mediated and multimedia content propagated over numerous applications and platforms. If anything, big and small companies are investing in mobility devices and applications in order to cater to increasing consumer needs. Given current mobility landscape at a global scale, big players dominate global markets in numerous areas including, most notably, product design and concept, built-in platforms and applications (which are provided based on broad supplier networks) and, not least, physical stories in premium ...

Business Level and Corporate Level Strategies

Introduction The industry that the following research will be based on is the telecommunications industry with the company of interest being Apple Inc. The industry has culminated in massive developments of technology such as in mobile devices and enhancement of communication on the global platform. Apple Inc. has been a leading innovator of various electronic gadgets, software, and even operating systems. It commenced its operations in 1976 and has its headquarters in California. It is in this regard, therefore, that the following article will conduct research about Apple Inc. It will analyze both its business and corporate level strategies, ...

Internet Assignment – Locating Public Opinion Polls

Assignment #3: Public Opinion Polls The Gallup Organization What question did the pollster ask? “Based on what you have heard or read, how would you rate Donald Trump’s inauguration speech? Would you rate it as excellent, good, just okay, poor or terrible?” .

When was the poll conducted?

Give the percentage breakdowns for the response to the question you wrote above. Excellent 29% Good 24% Just okay 22% Poor 6% Terrible 14% Describe the poll’s methodology: Telephone interviews were conducted on January 20, 2017 using a random sample of 508 people over eighteen years of age living in the United States. The margin ...

Briefly describe the product you plan to market abroad.

The insatiable appetite for new technology presents an ever-growing demand for technological products in line to meet the ever-changing consumer needs, preferences, and choice (Saif & Aimin, 2015). The Huawei smartphone provides a technologically advanced mobile phone that is set to take over the mobile phone market as well as meets consumer needs. The product’s appearance, operational simplicity, size and weight, operating system, screen size, mobile hotspot, and battery life outline some of the unique qualities of the Huawei phone (Saif & Aimin, 2015). The price of the smartphone is moderate to entice the customers since a significant proportion of ...

In his article “Disconnected Urbanism” Paul Goldberger discuss the way technologies, cell phones in particular, affected people's lives. The author believes that when spending time on the phone people forget about their surroundings. They are not able to fully enjoy the place they are actually in. They are no longer connected to the places they visit. All in all it is possible to agree with the author’s words. The truth is that at present time cell phones substituted a number of things in people's lives. That is why it is possible to say that technologies negatively affected people's ...

Introduction

Thalmic Labs is a software- and hardware-company primarily based in Canada. Its primary product is digital devices aimed for the Canadian sector. The company caters to individuals and organizations, connecting people and providing network capabilities. It has partnered with relevant companies in Canada and North America, such as Intel and Microsoft. Its main program of e-waste management is effective, which includes “cradle to “cradle,” and recycling of electronic materials and devices known as the “Buyback” program, where the company buys back used cell phones and gadgets. ThalmicLabs buys back used mobile devices from customers, no matter how aged they ...

Information and Communication Teachnology

ABSTRACT As telemedicine is used throughout the rural parts of Africa, there are many professionals and patients who find the entire process very beneficial because there is an allowance for a decrease in transmission of highly contagious diseases such as MRSA (Methicillin-resistant Staphylococcus aureus). If there are clinics that are found in locations surrounding rural Africa, there are strong concerns that patients will be able to transmit their diseases to other people who are otherwise healthy. With the use of telemedicine, the patients and the health care providers can see each other through a confined space and there is ...

Investment Appraisal

Investment Appraisal This report presents the critical investment appraisal of the new coffee shop venture to be initiated by Tesco Ltd. The report includes a thorough analysis of the café market and industry and also attempts to evaluate the target market and market segmentation. Towards the end, the report also includes the appraisal of the investment and financial analysis of the five-year forecast of the venture.

The British coffee market has grown considerably in the past few years that is evident from the fact that approximately $8 billion was spent by Britons in coffee shops last year. In 2015, ...

EDU-225

Introduction In this day and age, living within the Internet of Things it would be unwise to ignore the benefits technology can provide in the classroom. When used appropriately it can enhance learning experience for children of all ages; the unprecedented interactivity it provides allows for achieving greater level of involvement in the learning process. This plan makes an attempt to outline some practical uses for technology in kindergarten for improving the learning experience and communication between teacher, parents and children.

Section One: Mission and Vision Statement

Vision: technology will enhance the knowledge of children in kindergarten and help them as they strive for excellence ...

I. Introduction The ubiquitous presence of mobility devices, including most notably smartphones, highlights how mobility has come to be integral to everyday life at workplace, college and home. The major focus on mobility is, given current coverage, is on applications and cloud platforms. Less reported still but is, probably, of much more significance, as shown later, is wireless licenses and applications which enable much of current mobility operational efficiency, if not operability at all. As is always common in ICT innovations, user interface applications and platforms more often than not draw ICT community's attention, a community focused more new ...

Almost every aspect of life has taken an online approach with the emergence of the computer error. The whole concept of globalization could not have turned into a reality were it not for the sake of computers and related technology. As a result, therefore, software engineering, which is the basis of technological revolution, has been largely embraced to enhance efficiency and reliability in most processes. In the current society, complex tasks and functions have been successfully broken down into extremely simplified processes with the use of computer programs. Software engineering refers to the use of computer programs to design ...

BUSINESS STRATEGIC ASSESSMENT AND EVALUATION: Contextual Strategic Planning Tool Using SWOT Analysis

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Intel has been a giant in the computer market for so long. The company’s strong presence and momentum had enabled its elongated existence as well as its longstanding strategy that made the company outstanding in its performance and strengthening the productivity aspect at regular intervals over a period. The company apparently function based on Moore’s Law, which states that “in every 18-24 months, the number of transistors on a silicon chip must be doubled, dramatically increasing performance while dividing the real cost of that performance” (Dyer et al., 2016). The dynamics changed ...

Cell phones have changed the way in which people communicate and relate to each other. Largely over the last twenty years or so, cell phones have developed rapidly, and today they are a vital part of society. Cell phones enable their users to make and receive calls, send and receive text messages, and use the internet, wherever they are. Being able to change plans in an instant, rather than relying on someone to be in their house in order to reach them, has revolutionized socializing. Furthermore, many people use their phones for work as internet access and email come ...

Business Plan

Introduction In the modern business environment any business whether a start-up or an existing business develops a plan to enhance the achievement of a competitive advantage and success in the market. As such, there are several factors that determine the success of a new or existing business, which can easily be referred to as the determinants of business success. It is essential to note that such determinants originate from within an organization and from external environment, which work together in determining the level of business success and competitiveness in an industry. The factors that are are not within the ...

Introduction

The increasing use of electronic devices like mobiles and laptop has necessitated the constant supply of power. A power bank is increasingly becoming a ‘must have’ for people on the move. Kazam Mobile, the startup mobile company has come up with its Kazam Power Bank (KPB) which can power the batteries in use in mobiles and laptops. This report starts with the corporate objectives of Kazam. This is followed by a market overview of the power bank market in the UK. An internal and external audit of the market would be presented thereafter. The assumptions for the power bank ...

Controversial Questions

Some of the controversial topics in the field of electrical engineering are Can electromagnetic waves resulting from mobile phones cause cancer? Is nuclear energy the best energy source and solution for the future? Will artificial intelligence become a reality? Interview Questions Is nuclear power the best energy solution for the future? What are some of the advantages and disadvantages of nuclear power Is there a significant difference between some of the hazards associated with nuclear power generation and the hazards that people face on a daily basis? (Sovacool 30).

Can nuclear power be managed in a manner that is safe from potential natural disasters?

What are some of the strategies that can be used ...

Two distinct set of financial reports are used in managing a company, one made by Financial Accountants and the other by Managerial Accountants. These reports are aimed at the company’s external stakeholders such as investors and creditors and are prepared for each quarter and at the end of the financial year and. The format and content of these reports are laid down in laws such as the SOX (Sarbanes- Oxley) Act and in accounting regulations such as the GAAP (Generally Accepted Accounting Principles) and the IFRS (International Financial Reporting Standards). Financial reports become comparable across companies. Managerial accounting ...

PART 1: ASSESSMENT TECHNOLOGY

The utilization of tools such as Socrative, Poll Everywhere and Edmodo can help to improve the student’s learning, understanding of concepts, interaction with the teachers and the overall performance. The teachers stand to benefit from technological input by adopting better, more efficient and less labor intensive teaching practices. This paper presents the incorporation of technology in formative assessments which are focused on monitoring each learner’s learning progress and making decisions aimed to improve instructional programs. When creating an online assessment I need to first register or create a profile with a choice online assessment website. It then ...

I work as a member of the Association of Certified Fraud Examiners. This week I was going to make a presentation in one of the universities of our country. I talk about the dangers and true occurrences of fraud. I was told about the identity theft of the professors of the university. At first, there were only two victims but then during a month their number increased to fifteen. All the victims noticed unexplained charges and credit accounts on their credit reports. I became interested in this case, that was why I decided to help them. We will try ...

Payment methods and technologies have shifted a great deal over the years. Gone are the days where cash and check transactions make up the bulk of the give and take that occurs when people engage in commerce, travel and otherwise spend their money. Credit and debit cards have ruled the roost for a while but some new contenders are starting to emerge. The first major alternative to the conventional credit cards and other more traditional methods was PayPal (PayPal, 2017). However, smartphone-enabled technologies such as Apple Pay, Samsung Pay and Android Pay are starting to dominate the commerce and ...

Introduction:

The main purpose of writing this report is to determine the marketing metrics and marketing effectiveness of Apple. Marketing metrics are the performance indicators, which permits the business to perform overall marketing performance. The marketing metrics help to attain greater accuracy in the business activities. Marketing plays an active role in the business and the success lies in the marketing abilities. The marketing metrics are categorized into various types’ namely behavioral, financial, physical availability and consumer profile etc. In this report, these metrics with respect to Apple Inc. will be discussed. As a marketing consultant, I will provide the ...

The advancement in communication technology coupled with improvement in smartphone App application software enhances user flexibility in communication platform supported by the UTAUT (Unified Theory of Acceptance and Use of Technology) concepts. The growing tendency of data security concerns among the mobile users is of the essence for smooth trade and efficient payment services to be in place. Regardless of age differences among mobile device users, improvement of data security is of high impact for improved performance of the technology. The existence of the Generation X platform anchored on the G-network accelerates the rate of acceptance of internet services ...

Product Life Cycle

While going through the product report for Alikay Naturals Moisturizing Black Soap Shampoo, it seems that the product stands in the decline stage of the product life cycle. Obviously, decline is the final stage of the product life cycle where a product is about to go out of the market. The major characteristic of the decline stage is that there will be long-run drop in sales due to customer taste changes and increased availability of substitute products (Lamb, Hair & McDaniel, 2016, p.202). This long-run drop in sales would naturally lead to a decrease in revenues. While going through the ...

Business

Industry: NAICS code is 517911- Telecommunications Resellers Market: NASDAQ Symbol: AT&T Inc. Revenue: $40.9 billion Profile of the firm AT&T is a telecommunications company that provides mobile services, landline services, television services, as well as high-speed internet connection. It operates both in the United States and on an international platform. Most specifically, AT&T offers products primarily to the United States, Mexico, and other Latin American countries. According to Reuters (2017), AT&T offers services to businesses, the government, wholesalers, and individual consumers. Between the wireless voice and data provision, which is the most popular service at AT&T, the company offers ...

Introduction

Technology has undergone tremendous evolution over the past couple of decades leading to several innovative developments and inventions. E-Learning is one of the most remarkable products of the technological development. Electronic learning or e-learning, in short, is the process of learning through electronic media with special reference to the internet. To say differently, any form of online learning is synonymous to e-learning (Dror, 2011). This paper sets out to analyze the growing trends relating to electronic learning in different settings such as K-2 schools, institutions of higher education, and businesses.

Significant Developments in E-Learning over the Past Decade

Past ten years have witnessed several developments in the ...

INNOVATIVE REPORT OF VR GLASSES

In the world of today where almost every individual is dependent on technology, bringing products which speak of innovation and creativity has become a great challenge. This is because every other organization is trying to attract and retain customers via innovative ideas and products. The competition in the dimension of innovation is increasing and becoming tense. Every organization realizes the significance of innovation and has ensured that a special budget for innovation is set up so that it can offer to the market what other players cannot. Then innovation has also become a racing factor. Ideas are there all ...

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

Cause and Effect Essay

Introduction In today’s fast-paced technology based world, smartphones are considered a necessity for people who want to stay in touch with the latest. Smartphones have become an essential part of life for a majority of the populace and many cannot imagine leading their daily life without a smartphone in their hand. One argument made for the popularity and the necessity of smartphone is how it has helped to make life more convenient for its users. The prevalence of smartphone and its popularity is due to the multifarious advantages it provides to the users such as information at the ...

I have come to realize that I spend about two-thirds of my day indulging in technology, mainly the internet through my cell phone. The various applications keep me occupied all day long and then my slumber at night is also interrupted because of the constant urge to check my social media accounts, and it simply drives my sleep away. Hence I had decided to avoid technology and turn to everything I was used to doing when I was unfamiliar with it. The best way to not feel lonely is to start real-life conversations with friends and family members. It ...

On January 9, 2007, the first iPhone was introduced to the world. It was a revolution that changed the tastes and needs of the customers who moved from mere phone calls, SMS messaging and simple games on the black & white screens to a device that promised advancement and development of new features. Steve Jobs, a genius marketer, offered a small gadget that included functions of a mobile phone and music player. It was so easy to use that customers could not but like it (Vincent, 2017). The decade of development and innovations led to issue of iPhone 7, the ...

The Seventh Day. The Theme of Ambitions and Failures Yu Hua is one of the most famous and interesting contemporary Chinese writers. His books have been awarded numerous prizes and awards. His books are interesting primarily in the way that he shows life in modern China, and at the same time reveal Yu Hua as a master of the genre. Yu Hua acts as a supervisory watcher of modern Chinese life, and that's what draws the reader. His style is very original and recognizable, and the fact that the author is a supporter of realism makes readers to perceive ...

Foing-nova is an IT company located in Varaždin, Croatia, which provides software for users of the state budget. However, Foing-nova remains a small business despite recently changing its location and expanding its headquarters. After consulting RajkoTomiek, who is the CEO of Foing-nova, it was clearly understood that the most suitable method of company’s expansion would be to increase their market share. Although, Foing-nova is expected to gain new customers by entering a new market and thus become more profitable. However, a strategy must be put in place to ease the diversification of the company and to ensure ...

Technology Trends in the Hospitality Industry

Introduction Technology is a major driver of all business in the world today. The mechanization of services leads to short lead times and eventual savings in operational expenses. The savings in turn lead to an improvement in business profits. Technology is also a major driver of the current global nature of business. In particular, developments in the transport and communications sector play an important role in globalizing business. The connectivity of the world means that potential customers learn of new services and products as they arise and expect them wherever their location. Consequently, new technologies spread quickly and the ...

IMPACT OF THE INVENTION OF GPS

Introduction Technologies mean a lot for a modern person. Since the technological revolution, they have been integrating into our daily activities by means of smartphones, personal computers, music players and other gadgets which people use every day. The Global Positioning System is one of the handy technologies which help people not to get lost in a big city or a forest. With a help of GPS, one may freely find the way out of a situation when someone is lost and so forth. However, just like any technology that is integrated into our life, GPS has its advantages and ...

There has been increasing awareness of the role of waste in the production of greenhouse gas emissions and its impacts on climate change. Diminishing natural resources has led to the recognition that what is discarded as waste has the potential to be reused as resources. Governmental legislation on prohibiting toxic materials and prevention and control of the volume of waste has helped in decreasing adverse environmental effects. There is a growing public awareness about waste prevention and its beneficial effects. The society has to replace the linear model of extract-produce-consume-dispose to closed Loop's approach of resource recovery and waste ...

China's leading role on the world market is undeniable. Over the years, Chinese reforms transformed this country from a backward agrarian one into a leading industrial power, by industry of which the stability of many countries depends on. Another proof was the fact that since 2010, China has become the second largest economy in the world after the US, ahead of Japan, which had occupied this position for 42 years (Greenaway & Milner, 2010, p. 20). Today, China is the largest consumer, producer and exporter in the world. China encourages the discovery of new commercial and industrial enterprises, the implementation ...

Overview

Technology has both positive and negative implications on the lives of the people. The proliferation and advancement of technology tools have enormous effects on the lives of the people with respect to the odds of space and time thereby influencing the nature of social interactions. In particular, the technological advancements have direct effects on social evolution and social interaction across the globe, especially on the internet. The relationship between technology and social development results in the new realities of the individuals and the society. In particular, the relation between the society and technology encompasses the social networks sites, modern ...

Introduction

Changes and developments in the technology and in the internet led to enhancements in the creativity in relation to marketing. In addition, technology enabled numerous innovations to build up. To cope with the continuous change in the innovations, the companies started to focus on the differentiation of applications and activities to reach the consumers through diversified communication devices. The key aspects of the communication devices are mobile devices. In today’s diversified business environment, mobile phones, smart phones, PDAs (Personal Digital Assistant), notebook and tablets PCs are considered key mobile devises. The earlier described mobile devices are able to ...

Executive Summary

Apple Inc.’s marvel iPhone has been dominating the smartphones market for a long time. Every time, people behind iPhone strive to make it better in appearance as well as technology. This phone will be focused to appeal a wide range of consumers from different age groups. It is built to cater the needs of all kind of customers be it from a businessman, a student or a retired person. It has all to offer. Apple Inc. has faced some criticism while launching iPhone 6 as it was not up to what people were expecting it to be. To ...

Development of Performance and Reward Management system in Nokia

Performance and Reward Management are very critical functions of Human Resource Management especially in Multinational firms which employ a diverse workforce. The performance Management and Reward management systems in these organizations have to address country specific issues to make them more effective. Well formulated policies for performance and Reward Management achieve important HRM objectives such as motivation, employee satisfaction and loyalty and low employee turnover. However changing workplace environment and external factors necessitate that these policies are reviewed and reformulated regularly to keep them aligned with organizational strategies as well as external environment. Due to the global implications of ...

Assignment 5: Capstone

Abstract Dell Inc. deals with manufacturing and selling of personal computers and other computer accessories. Turbo PC was the first product produced by Dell Company, which has experienced gradual growth since its foundation. Various strategies and policies have led to the success of the multinational company over the years. Therefore, the paper covers the effect that the mission, vision, and primary stakeholders of Dell has on its success. It highlights the effect of the six segments of the environment on both the firm and the industry. It also focuses on the SWOT analysis and five (5) forces of competition ...

Executive Summary 3

Introduction 4 Theoretical Background 4 Brand Love Scales 4 Definition of Love 5 Personality of Brand 5 Image of the Brand 5 Brand Love’s Elements 6 Brand Romance 7 Brand Attitude 7 Brand Loyalty 7 Fashion Brands Love 8 Brand Love in Cell Phone Industry 8 Brand Love Creation by the Companies 8 Apple/Samsung/Huawei 8 PepsiCo 9 Benetton 9 Conclusion 9

BIBLIOGRAPHY 10

Executive Summary Brand love is a relatively new phenomenon actively discussed by the scholars and marketing professionals. Brand love is necessary for the modern companies to successfully attract and retain their customers. Moreover, it helps to convince ...

This Asian Bank Lets You Borrow Cash and Pay in Trash

In Indonesia, as well as in other parts of the developing world, there are new systems of banking that are beneficial in terms of both those who are using the bank and for reducing the environmental impact of waste. In Indonesia, particularly in areas such as Mutiara, excess waste is a problem and there are many large landfills that are overflowing with trash. A social problem in the area is the poverty that means that many individuals living in the area do not have access to traditional banking systems. This article describes how this community has solved both problems ...

THE iPhone: A PRODUCT OF THE APPLE COMPANY

Apple, Inc. is one of the very successful companies in the world and very few people around the globe would deny the fact the Apple is one among many other companies that grew tremendously in the short period. The company specializes itself in designing, developing and selling the consumer electronics, software, and it also sells the digital content through its retail chain store called as Apple Store. The consumer electronics includes the products like Mac personal computers, the tablet computer called as iPad, smartphone device as iPhone, and media player with high portability as iPod, Apple TV digital media ...

Apple on Social Media

A company such as Apple has such an active persona on social platforms it’s easy to find examples of all six categories on any of their channels. Apple is strategic in their marketing research. Their insights can be seen as the company leverages trends of their audiences. Apple poked fun at the topic of truth in advertising as they joked about iPhone 7 rumors in a Facebook post. There are many rumors circulating the web about the next model of iPhone but the company is not ready to confirm its position (Apple Inc. 2016). On Apple’s Official ...

MOBILE ORDERING PLATFORMS FOR FOODS AND BEVERAGE SERVICES: AN EXPLORATORY STUDY TO INVESTIGATE WHAT KEY FEATURES BUSINESS MANAGERS LOOK FOR PRIOR TO IMPLEMENTATION Mobile Ordering Platforms for Foods and Beverage Services: An Exploratory Study to Investigate What Key Features Business Managers Look for Prior to Implementation

Literature Review

The necessity to approach marketing as an integrated part of management and not as a separate function has been acknowledged decades ago, when Peter Drucker illustrated that marketing tells businesses how to adjust on meeting changing consumer needs and creating a clientele (Webster, 2009). Consumer needs are ever – changing, as Drucker observed, and ...

Today’s’ world is contingent upon the use of the internet and mobile phone technology, and every personal and impersonal task is carried out with the help of this technology. While connectivity between people has decreased and they have come closer to one another with mobile phones, it has also opened up to people, various other ways of connecting to each other and using internet services. One of the most common and popular uses of mobile phones and speedy internet is that of online dating. Although, online dating is not a new phenomenon and people have been using it ...

Introduction

Apple Inc. is a global company based in California, United States. The company is well-known for designing, manufacturing, and selling state-of-the-art personal computers, consumer electronic products, computer software, and cell phones in different parts of the world. It concentrates on providing its customers with the best user experience through its innovative services, software, and hardware. The company leads in innovation with iPad, iPhone, Apple Watch, and the Mac. Apple is the most valuable brand in the world. Apple Inc.’s marketing has played a considerable part in its success over the years. Consequently, the focus of the present paper ...