Essays on Mohr

Overview of the Case Study

Over the years, the Singapore government had been operating on a two airline policy that had promoted efficient interaction between the government-owned Singapore airline, and its national competitor, Silvertail Airlines. For about 10 years, the duopoly worked so well until 1990 when other competitors joined the airline industry, following the airline deregulation policies adopted by the government. Consequently, the share price of Silvertail Airline Company started changing due to the friendly services such as low cost charges offered by its major competitors. This wind of change prompted a transformation in the company’s board of directors, which was replaced ...

out from the fitted line. Now, tliers that spreads out from the fitted line. Now, in R&D with the symbol s

Introduction Organizational stress, commonly known as work stress, is one of the top reasons for stress among people. In a survey conducted by Pleiter, it was found that 64% of the stress can be attributed to financial problems and 60% of the stress can be attributed to organizational issues or work related stress (Pleiter, 2015). Organizational stress and its impact on employee productivity and organization’s profitability has been a topic of research for many decades. Causes of ...

Corporate citizenship, or Corporate social responsibility is the way every firm influences on the environmental and social wellbeing. CSR refers not only to the environmental protection groups or social institutions. Every company, large or small is interested in performing CSR. Even though most of the actions do not bring the firm fast financial benefits, still being people oriented is paramount for the business’ success, especially in the innovative market. Based on the company’s approach, there are three main types of CSR defined, namely: (1) Business case model; (2) Social values model; and (3) Syncretic Stewardship model. Thus, CSR ...

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The use of wearable and mobile technologies in clinical psychology research and clinical practice Mobile and wearable technologies including smartphones are among the most acceptable and promising technologies that are used by clinical researchers to study different psychopathological disorders such as schizophrenia. These technologies can not only help in the assessment of the problem but also help the patient and his or her family members in the self-management and treatment of the disorder. These technologies are also suitable for patients and researchers as they often come with impressive computational capabilities and they can be connected to ...

Promotion is one of the essential parts of the marketing mix. It allows the company to communicate with its customers, and what is more to gather a feedback, necessary for the firm’s further development and improvement. Well established advertising and promotion tools allow the company to build awareness and increase interest among loyal and new customers, it also helps the firm in differentiating the product and stimulating demand. Besides that companies can reinforce the brand with a help of an effective promotion strategy. High-tech innovative market requires perhaps the most active promotion strategy. First of all, innovative market ...

Explain the innovation adoption process for SELCO systems in terms of the six factors that affect customers’ technology adoption decisions (Chapter 7). Customers’ needs and pains are those forces that drive the purchase process, whether it is related to a high-tech product or a regular one. Hereby, marketers defined six main points to be assessed by every firm in order to understand clients’ motivation to buy their products. The six issues include: (1) steps taken by the customers in making a purchase decision; (2) the process of adoption of the technology innovation; (3) changes of the marketing strategy after ...

An effective supply chain management is vital for the success of the firm. In turn, it lies in the deep understanding of what is the company’s target audience and what are the needs and expectations of the clients. A well established supply chain is an effective network between the firm, its suppliers, intermediaries and consumers. Innovation industry cannot adopt a single type of the supply channels, either direct or indirect, as this market niche is rapidly developing and thus must be both, flexible and stable. Hereafter, most of the successful high-tech companies use a mixed channels model (Mohr, ...

Does it make sense that Goomzee focused on the real estate industry? Why or why not? If not, what target market would you have recommended and why? After a Stock market crash in 2000, American economy showed outstanding growth, especially the real estate market. Which, however, led to another significant crisis, now called a Housing Buble. Until 2007, housing prices were going up, new investors were involved in building new accommodation, while brokers and other property managers were enjoying their best times. However, cheap mortgages and credits offered to almost everyone resulted in the increased amount of subprime loans ...

The Environmental Systems Research Institute (ESRI) is one of the leaders in the high-tech market with its GIS software, ArcInfo launched in 1980s. The company managed to succeed without involving extra venture capital or going public. ESRI’s success was based on the classic smart business practices and providing their customers with what they really needed (Mohr, Sengupta, & Slater, 2010, p. 495). Novartis is as well one of the leaders in the innovation market, but of the other industry. The company is named to be the third largest pharmaceutical company by sales and continues to grow (Mumenthaler, 2009, p.4). ...

Of the three types of uncertainty that characterize high-tech markets, which type is ESRI experiencing most acutely? Elaborate and provide strategic implications for ESRI. Market uncertainty, technological uncertainty, and competitive volatility are those features that characterize modern high-tech market. Basically, the intersection of these three uncertainties determines further development of the innovation industry (Mohr, Sengupta, & Slater, 2010, p.34). In 1990s, ESRI faced both: technological uncertainty and competitive volatility. Market was demanding new technologies with customer friendly interfaces. Besides individual consumers, large corporations and governments were also interested in the GIS technology. New companies entered this market rapidly, which, unfortunately, ...

Question 1: Using examples for precise illustration, explain how BMW has planned innovation and new product development to manage its technology life cycle, i.e., product life cycle. BMW is one of the high-tech companies that successfully use customer-friendly and coupled with an approach to innovation management (Stanleigh, n.d.). This innovative culture is what determines BMW to be an effective firm. Company’s management states that all departments of their business are equally oriented on innovations in their area, however at the same time the company does not loose its main orientation. This innovative approach can be viewed in new ...

Article under critique:

Sánchez-Meca, J., Rosa-Alcázar, A. I., Iniesta-Sepúlveda, M., & Rosa-Alcázar, Á. (2014). Differential efficacy of cognitive-behavioral therapy and pharmacological treatments for pediatric obsessive–compulsive disorder: A meta-analysis. Journal of Anxiety Disorders, 28(1), 31-44. The paper presents a meta-analysis on the efficacy of interventions for obsessive-compulsive disorder (OCD) in children. OCD is a psychological disorder/condition that is associated with obsessions and compulsions which may lead to functional disorder in children. Pharmacological treatment and psychological treatment have been the main treatment aspects of OCD (Lack, 2012). The main issue the paper investigates is the treatment strategy that shows more ...

What holes did you find in the article entitled, “Effective Gating?”

Dr. Cooper, R.G., in his article “Effective Gating” claims that modern companies do not stop any projects at their 1st stage, but rather take them all into further business’s product roadmap stations. Taking into account limited resources the company affords, passing too many innovative projects through the Gate 1 stage may result in financial losses and will definitely deter management from the most profitable ideas. However, the author also states that companies can and should kill and send for reviews projects at any stage, not only when the idea is just created (Cooper, 2009, p.13). So, he encourages ...

Xerox Case

What kind of strategic planning process (bottom-up or top-down) did Xerox follow for its turnaround? What inference can you make about the effectiveness of this approach? Needless to say that changing of the strategy in Xerox was paramount for the company’s further development or even survival in 2000-2002 (Mohr, Sengupta, & Slater, 2010, p.492). There are different types of strategic planning to be adopted, and it must be based on the competitive advantages of the firm, its objectives and vision, and specific action plans to be followed. Top-down perspective of the strategic planning has been widely used for decades, ...

Question 3: Creaholic

Introduction Creaholic is a company of innovation and high technology products that was founded by Elmar Mock in 1986. The company serves its clients with the help of the team of highly knowledgeable and skilled, technical and creative-minded individuals. The company usually works on the clients’ project to provide them with the innovative solutions to improve their products; however, it also started working on its own projects (Creaholic, n.d.). Being an innovative and high technology product development company, it is very important to market and advertise the company to increase its brand awareness so that the company can attract ...

Creating a good marketing strategy is one of the key steps to make the business successful. Moreover, if a firm tends to sustain its growth, the strategy adopted must be flexible and innovative but based on a solid marketing research and analysis. Especially it concerns high technology market, as any company that aims to be a leader in it must be innovative and creative (Mohr, Sengupta, & Slater, 2010, p. 66). Barry Curewitz in his article Want New Products That Get Noticed? Change The Process evaluates the results received within a study conducted together with Davis Research (2007). The research ...

Draw a supply chain (or value net) that traces the various stakeholders involved in the TiVo value chain and their respective interactions. From this, what insights do you get about the relative value that each stakeholder adds in this process? Development of the effective distribution channel strategy and management of channels is vital to the business’ success. Thus, companies are forced to move to a more complex channel design. With a rapid Internet development, the number of industries that completely eliminate physical distribution increased, hence creating new challenges for other companies to enter the market (Mohr, Sengupta, & Slater, 2010, ...

Describe the environment in which Skype competes based on the three characteristics of high-tech markets (Chapter 1).

High technology market is filled with both promise and peril (Mohr, Sengupta, & Slater, 2010, p.4). There are three main characteristics of the high-tech environment, namely (1) market uncertainty, (2) technological uncertainty, and (3) competitive volatility (Mohr, Sengupta, & Slater, 2010, p.11) Analyzing the Skype case, it is clear that company’s greatest uncertainty is competitive volatility, as there emerged a wide range of companies that provide VoIP call services. The other threat the company faced is market uncertainty, as it was reported that only about 20% of the registered customers use their accoutns actively. Thus, charging new fees may not ...

An effective marketing plan must cover a number of the most important points. As it is listed by Mohr, J., Sengupta, S., and Slater, S. (2010, pp. 43-44), market analysis, company analysis and marketing strategy are among the paramount parts to be discussed in the marketing plan. Marketing strategy is mainly based on the 4P’s, which are Product, Price, Promotion and Place (Distribution). All these elements are interrelated and create a so-called marketing mix, which defines company’s success. In the 3M Greptile Grip Golf Glove (3M) case, each of the 4P’s elements was described as follows: ...

The Hollywood industry has faced tremendous changes since the beginning of operations. The industry deals with movie production and has moved from the times of high theater movie attendances, for instance, by the year 1929, four-fifth of all American population, which makes up around ninety-five million people who attended the movie theaters, weekly (Epstein, 2009). The Hollywood industry is therefore controlled by the movie producers, the film owners, the directors and the movie stars themselves. The concept of popcorn economy on the other hand, revolves around productive resources being limited. As a result, Hollywood is in the process of ...

Acknowledgements

The research was supported by [name of foundation] who provided the information on the company present and past. I would like to thank [name] for assistance with the information, sharing and evaluation the process of strategy building, sharing the ideas about the built strategy and telling what was done before to develop the company. I would also like to show my gratitude to [name] who gave some precious comments about the work of the company that helped to process the research and work out some ideas of improvement.

Approval Sheet

Executive Summary The case study of the Golden Horizon Placement Agency ...

McKenzie-Mohr, D., & Schultz, P. W. (2014). Choosing effective behavior change tools. Social Marketing Quarterly, 20(1), 35-46.

Summary

The paper presents that most of the tools that healthcare professionals need to utilize in improving performance derive from the community-based social marketing (CBSM) approach (McKenzie-Mohr & Schultz, 2014). That approach involves five steps for consideration to improve the level of effectiveness. The process begins with the selection of the behaviors that the program will target. The objective is to select those that present a high impact to increase the probability of adoption. The next step is the identification of barriers and benefits ...

A person is regarded to be having a disability if the individual has either a mental or physical challenge that may considerably incapacitate his/her key life activities. There should be a documentation of the impairment. Physical or mental impairment include many diseases and conditions like mental retardation, emotional illness, specific learning disabilities, epilepsy, visual, speech and hearing impairments among many others. Children with special dietary needs are determined based on a case-by-case basis which covers those children who have the food intolerance or allergies. It is important to ensure that equal opportunity is given to children with disabilities in ...

Identification of key search words and bibliography

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Abstract Identification of key search words is an important step in any research or study. This process can be done by selecting a draft title, and further exploring the words or phrases in that draft title in the form of synonyms or related terms. This search word can then further be explored in different online databases. After searching the key words in the databases, a researcher is able to find bibliographies that can be used in the paper. That bibliographic information helps in further exploring the information. In this study, key search words for the use ...

2016-04-09

References 12 Introduction As we know, the labor resources are the main resource of enterprises. The results of the company and its competitiveness depend largely on the quality and effectiveness of the above mentioned resources. The difference between the labor force and other types of resources lies in the fact that each employee may waive the conditions offered to him and can require changes in working conditions, retraining or even voluntary redundancy. The concept of “labor resources of the enterprise” characterizes its potential workforce. Employees can be organized in labor unions and to act as a separate subject of ...

When we talk about domestic/family violence, we only concentrate on the men, who in most cases are the assailants, and the women who are the victims. In most cases we neglect the children who are also part of these families and their lives are affected too.

Findings from several studies reveal that in 85- 90% of the time violence occurs in a domestic set up, children are always present. In 50% of such cases, children are directly involved and are abused in the course of the incident. These were the findings of Queensland Domestic Task Force in1998, by Cleaver et ...

Acconting And Financial Plan For Magical Health Goodies

DESCRIPTION OF BUSINESS

At the initial stages of the business, only one employee will be hired. This employee will act as a personal assistant to the sole-proprietor of the business. The employee will assist in taking orders, delivering them and managing the business.

The decision to hire one employee is advantageous to the business as it ensures that at the early stages of the business the amount allocated ...