Essays on Montreux

1.0. Introduction Gone the days when merely price tag and quality were the main determinants of the buying decision for any consumer. Today’s consumer based on growing awareness is much more concerned about the ethical status of the tools and methods utilized to produce, handle, and deliver a product or service. This emerging category of judgmental customer has also influenced the theoretical background as well as several practical considerations in the domain of business. One of the most important contributions of this tendency is the emergence of ethical consumerism on part of customers and corporate social responsibility or ...

Abstract

The aim of this paper is to examine and evaluate the sustainable event management of the Montreux Jazz Company. Conversely, the paper aims at giving a prompt and deceive report on the corporate social responsibility in line with the Montreux Jazz Company. The analysis raise the relevant questions on whether the event examined and evaluated is viable and sustainable using the government policy and the existing theoretical concepts. Furthermore, the analysis is examined using deceive concept on the design and methodology so as to come up with a critical discourse in the line with sustainable event management. The selection ...

The Montreux Jazz Festival, founded in 1967, has grown to the second largest jazz festival in the world after the Montreal International Jazz Festival of Canada. Over the years, a wide variety of musical forms has been integrated into this festival. Currently, the Montreux Jazz Festival includes almost all forms of music even while jazz remaining a major part of the festival. Today a number of world’s famous musicians perform in the festival, and this festival has currently audience strength of over 200,000. In each year, new additional events are included in the festival so as to ...