Abstract
The purpose of this paper is discuss the importance and relevance of customer service. Customer service is considered a key aspect of organizational success. For this reason, companies place a significant emphasis on ensuring that each individual within their organization treats every consumer with the utmost respect. This is done so that a positive reputation is built and subsequently, the organization remains viable within the particular industry that it operates in. This paper explores two experiences with different companies - Morton's Steakhouse and American Airlines. For the former, the paper explains how the customer service was exceptional from start ...
