Introduction
Hubbards Foods Ltd is a New Zealand company, which specializes in manufacturing breakfast cereals. The company sells cereals, using its Hubbards brand and several private labels. The company was founded in 1990s by Dick and Diana Hubbard. According to the data, posted at Hubbards official website (2013), it history dates back to one windy afternoon in New York, when Mr.Hubbard told Diana about his plan to start creating cereals, which will make New Zealand both proud and healthy. Nowadays Hubbards produces several successful ranges of cereals, which are muesli, light&right breakfasts, gluten free cereals, kids range, outward bound etc. Hubbards ...