Xerox Case
What kind of strategic planning process (bottom-up or top-down) did Xerox follow for its turnaround? What inference can you make about the effectiveness of this approach? Needless to say that changing of the strategy in Xerox was paramount for the company’s further development or even survival in 2000-2002 (Mohr, Sengupta, & Slater, 2010, p.492). There are different types of strategic planning to be adopted, and it must be based on the competitive advantages of the firm, its objectives and vision, and specific action plans to be followed. Top-down perspective of the strategic planning has been widely used for decades, ...