Alliances commonly known as collaborations are mutual agreements between business entities to share resources and knowledge to expand their operations across borders. Following Globalization and liberalization of economic policies of many countries, accessibility of internal markets have become easier and all business conglomerates have taken the opportunity to gain entry into global markets and increase their business activities. The strategies formulated for entry into foreign markets varies from takeovers, collaborations, acquisition and mergers or setting up plants or retail outlets in other countries. Joint Ventures are preferred over independent establishments as expansion strategies as domestic partners are more familiar ...
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