The advert titled “Mitt Romney: Be Not Afraid” by Mitt Romney during the 2012 elections has significant lessons in political communication.
Ethical issues in this ad This ad amounts to “misrepresentation of the opponent’s messages” and mudslinging. The Romney ad stated that the Obama administration had declared “war on religion” (usatoday.com). It took advantage of the opinion in the San Antonio Express- News that had the following words “Obama’s Insurance Direction Declares War on Religion” (usatoday.com). As such, the ad was blowing a newspaper opinion out of proportion and misrepresenting facts. In actual sense, the Obama administration had required employers to provide health insurance that is inclusive of free contraception (usatoday.com). Since Catholics and conservatives are opposed to ...
