Modern technology, especially the internet, has made monetary transactions easier for consumers. When it comes to business- to-consumer (B2C) transactions over the internet, trust becomes the key factor. The success of this business model rests in the foundation of trust. Therefore strong trust management is essential to the viability of this industry domain.
Trust is the foremost factor when it comes to business and services. Especially when it comes to Business-to-Consumer services also known as B2C. Today there are numerous websites that have a lot to offer to consumers worldwide. The foremost factor that surfaces when it concerns such services is ...
