Essays on Net Neutrality

Analysis of Strategic Options and Recommended Action

This report will analyze the strategic positioning of Comcast Corporation, an American based multinational company that offers television, cable TV and Internet services to its consumers, and come up with the best way of making the company as competitive and productive as possible. This paper will focus on the company’s internet service provision branch and analyze how well the company can do in the US market as well as on the global scale when compared to its rivals. The macroeconomic and microeconomic aspects of the company’s operation will be taken into consideration during this process of analysis.

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Introduction

Microsoft is the world’s largest corporation in software and technology industry. William Gates and Paul Allen founded it back in the year 1975 and for about ten years, it became a multi-million company. The core objective of the company at early stages was to ensure, “there is a computer on every desk and every home.” The culture of the business is critical to all corporations. Culture influences almost all the operations of an organization throughout the life cycle of the firm. Culture would dictate to management when it comes to decision-making like for example, how are decisions made ...

Section

The FCC Open internet regulation allows for increased democracy in the internet. With that, internet users are allowed access to all legal content, as opposed to the current system wherein providers may block or slow links that are deemed legal . As a media or public relations professional, “net neutrality” has its pros and cons. As an apparent advantage, such would allow unbridled access to sites considered legal. The law states mainly that broadband providers may not block, impair nor favor any lawful internet traffic over the other. As a disadvantage however from the business provider’s point of view, ...

As advertising and PR professionals, we are in favor of the FCC’s proposed regulation on net neutrality. This piece of legislation will help ensure that the internet remains open and free. Keeping the internet “open” will have lots of advantages for internet consumers in the United States. It will mean that they will be able to browse to any site they want, at any time, because the regulations will prevent internet service providers (ISPs) from blocking sites. The regulations also prohibit the creation of internet “fast lanes” that treat wholesale and retail customers of ISPs to different traffic ...

Introduction

According to Larribeau (15) internet is an expansive tool for doing research, sharing information with people in different geographic regions, and keeping up to date with the current trend in the world. Internet has managed to revolutionize how people communicate as they share and locate information. The electronic mail is the standard of companies use to contact clients as the world relies on the internet so as to ensure efficiency in business. Historically, Johnson (5) considers the internet as open and free medium while in the present world users of the internet access this facility on an equal ...

Net neutrality is the principle that all internet service providers should be able to provide all content and applications without blocking any content without regard to the source of the website. This means that network consumers are not able to have some applications unless they upgrade their membership. It is common to see internet service providers blocking some features like being able to host email servers on the consumer infrastructure. With this, it is not possible to have some services for the consumers unless the consumers will enhance their subscriptions. They will be able to have these features if ...