Essays on New Business

[Student ID number and intake number] of the

POSTGRADUATE DIPLOMA IN BUSINESS ENTERPRISE

Southern Institute of Technology 2016

List of Tables 3

Section 1. Introduction 4 1.1 Purpose of the proposal 4 1.2 Research Aim 4 1.3 Research Questions and Objectives 4 1.4 Research hypothesis 5 1.5 Background and overview of business 5

Section 2. Literature Review 6

2.1 Introduction 6 2.2 Micro and Macro-Economic Indicators and Business Confidence 6 2.3 Recent Trends, Strategies and the Market Potential 7 2.4 Consumer Preferences 8 2.5 Conclusion 9

Section 3: Methodology 9

3.1 Introduction 9 3.2 Secondary Research Method – Literature Review 9 3.3 Case Study 10 3.3.1. Research Design 10 3.2.2. The Sample 11 3.2.3. The Process 11 3.5 ...

I. Introduction The ubiquitous presence of mobility devices, including most notably smartphones, highlights how mobility has come to be integral to everyday life at workplace, college and home. The major focus on mobility is, given current coverage, is on applications and cloud platforms. Less reported still but is, probably, of much more significance, as shown later, is wireless licenses and applications which enable much of current mobility operational efficiency, if not operability at all. As is always common in ICT innovations, user interface applications and platforms more often than not draw ICT community's attention, a community focused more new ...

Business Plan to Pitch to Investors

Business plan to Pitch to Investors

Service station gloves are essential in ensuring that motorists are protected from the bacteria. Yeast, animal bacteria and vegetable bacteria, which are found on these gases pump handles. The introduction of clear gloves that are easily disposable and available in gas stations will make sure that customers are not harmed by bacteria as the gloves will be disposable. The external environment surrounding this business venture is both supportive and challenging. With increased sensitization of customers through advertisements, brochures, placards, and billboards placed near service stations, the customers will tend to gravitate towards adopting ...

Introduction

Accenture is a global consulting company providing services to large business corporations all over the world and, most successfully, in the highly competitive American market meaning that this company knows how to differentiate itself from the competitors. The priority consulting spheres are strategic planning, optimization of the business process, outsourcing, client relationship management (CRM), logistic and supply chain management, HR and IT implementation projects . This is the company I took practice as a student and, though, my experience of working in Accenture was not broad I realized that the company offers perfect career opportunities for the young specialists. I ...

Abstract

Entrepreneurship refers to the willingness or the ability of an individual to start and manage a Business Venture. The risks associated with the new Business Venture are taken into account and the individual develops the plan to manage those risks and implement the plans in order to make profit. Such an individual can be referred to as an Entrepreneur. A new business venture depends heavily on innovation, inspiration, motivation and human and non-human resource planning and the risks associated with these factors. An individual faces two options after graduation, whether to start a business venture or join an organization ...

Vision, Mission, and Ethics in Organizations

Vision, Mission, and Ethics in Organizations

Introduction

Individuals, partners, or groups of people establish new business entities for various purposes. The purposes depend on the interests of the founders or incorporators, as well as various factors that would ensure the success of the business endeavor. During the conceptualization stage, the proprietors would usually define vision as well as mission statements, including code of ethics that would provide the direction that the organization intends to achieve. The current report hereby aims to present the importance of a code of ethics, as well as the mission and vision statements when starting a ...

Introduction

Zip car organization was a business that was established for sharing cars with its roots in Boston. The business was established from a financial model and business structure that would allow it to take off as a start-up. Following later operations lessons and new information, the business revised and developed another finance and business structure design that would improve their performance and growth. The business aimed to expand to the rest of the nation and across the globe. The writer will explore the original financial and business plan formulated by the business. The author will analyze the second financial ...

Introduction

Any new business must build its own roadmap, otherwise it is just like doing a project without a plan, and the results might be disastrous – it is good as not doing business at all. Creating a start-up budget is building a roadmap for a project or business. This is the most delicate and complex for a starter businessman/woman, but it is the wisest move to make. When you build a roadmap, you are anticipating possible problems for a business that is still unclear, which means you are looking ahead. A business owner must look beyond years, must be a ...

Part 2: Task 1

Premier Weekend Company: Premier Inn 3.1 Objectives

Launching a new 12 million pounds advert campaign

Encourage frequent visiting of customers to her hotels for short holidays Increase its brand in the leisure travel sector Promote the brand’s 29 British pounds per night entry-level price in the leisure sector 3.2 Promotional Mix for Premier Weekend The marketing promotion used includes products, pricing, promotions and place. As for the product, Premier Inn has been the producer of the best hotel and catering services in America with the white bread as its leading product. The ability to produce and offer these products and services has promoted her dominance in ...

New business owners often find themselves facing issues they had not previously considered when starting a business. Many new owners have recognized the need for their product or service and have identified a market for it. They are prepared for that aspect; it is how they came to start their own business. Other aspects however, such as accounting, employee oversight, and taxes are areas where most people have little expertise without actively taking the time to learn about these issues, but where many of the struggles small business owners face are originated (Collamer, n.d.). There are several basic areas ...

Question 1:

The key environmental forces that created an opportunity for Robert Stephens to start the Geek Squad Company include: changes in emerging technology and customer preferences. A change in emerging technology is probably the biggest environmental factor leading to the success of Geek Squad. When Geek Squad was formed in 1994, technology was in the crux of changing and becoming more common place in daily life. During this time there was not any smartphones and personal computers were emerging on the national market with changes from Microsoft and Apple in the 90’s (Kapko, 2015). Therefore, with the new technologies ...

Innovation

Executive summary Business organizations have implemented and embraced different organizational strategies that have contributed positively to the performance, and general business productivity. Product innovation strategy has been one of the strategies used to improve product performance and increase sales within an organization. Innovation models are important features of a successful organization. Advanced technology has led to the use of improved business strategies in increasing productivity and performance. Business organizations have embraced different changes in the social and technological aspect to provide products and services suitable for customers. Multiple innovation models may be incorporated into the business strategy to provide ...

The majority of the successful people in business has embraced entrepreneurship. An entrepreneur is a person who can organize, develop while at the same time managing a business (Daley, 2013). He or she manages and mitigates the risks that come about with the type of business he or she is venturing into. An entrepreneur must be able to analyze the risks that come about with the business and make accurate decisions on what to do (Daley, 2013). Entrepreneurs help the economy to grow in that their profits contribute to the growth of the economy through the payment of taxes ( ...

Introduction

Legal Documents/Agreements for day to day Management of New Business Venture One of the documents that would be needed for the day-to-day management is the article of incorporation. It enbles the ownwers to be successful in starting the business. A key mistake that start-up owners make is the failure to provide an appropriate structure. It can be understood by the fact that if the company’s ownwers do not identify an appropriate legal structure, it can lead to high level taxes and legal liabilities. Hence, the companies should fill with the Internal Revenue Service to develop a specific legal ...

Globalization is defined as a social, economic, and political process that makes it easier for people, goods, ideas and capital to travel around the world at an unprecedented pace. Globalization makes the world look and feel much smaller. It can be also described as a process of complex interconnections between various societies, cultures, individuals and institutions that happens worldwide. Though globalization itself is not absolutely new and novel, its rapid development is mostly associated with the introduction of new modern technologies. Very often globalization is considered to be a modern or very contemporary phenomenon, and is associated mostly with ...

Strategic management

Introduction Merger and acquisition (M&A) is a very common strategy that combines two or more organizations to become a new business. It is agreement between two companies’ to combine their different resources and run operations. In merger, one company is completely absorbed by other company. The merger and acquisition are changes in control of organizations that involve combining the operations of different entities into a single organization. The horizontal merger is a common method that exists between two organizations that are competing in the same industry such as energy sector. It can increase the market share and decrease the ...

Finance is a vast area of discussion that requires one's dedication and interest to understand it better. Under finance, there are major issues like corporate financial policy which has a lot to be studied. The corporate fiscal policy is defined as an innovative corporate finance course that mainly touches on equity and debt management, for example, the descriptions of types of debt and equity, distribution policy and security issuance, for instance, the design of capital structure and securities that controls information problems. The sub-topics in securities and financial policy can be discussed in details as below.

Debt and equity management.

Debt and equity ...

NameCourse name and numberInstructorDate

Introduction The continued digitalization of the business environment implies that business information systems are increasingly becoming a necessity for any organization. This is as a result of the synergies such systems create by reducing redundancies and improving efficiency in the management of resources. The proposed Supply Logistics Training Initiative (SLTI) is a business information system that seeks to augment the internally held function of training employees on supply chain and logistics software programs (ppt pre). By supporting an organization’s human resource management functions through the training module, employees are bound to have enhanced access to superior training resources ...

Business Strategy

Strategic Alliances: A Critical Analysis of Successful Alliances toward Knowledge Creation and Management Introduction Going beyond the current trends in the business literature on strategic alliances, this paper explores ways strategic alliances are helping organizational firms gain competitive edge, more particularly through opening the access to markets and eventually in the creation of knowledge. This is followed by analysis of issues surrounding strategic alliances, current business examples and challenges faced by organizations that form alliances. Finally, we conclude with a brief take on the future of strategic partnership and knowledge creation research.

The Meaning of Strategic Alliance

Since becoming a trend three decades ago, ...

Introduction

In context of fierce competition in front of even the well-known and developed enterprises need to fulfill rather complicated task of maintaining their positions and efficiency on the market. Typically, branding is considered to be effective management technique. Despite the fact it has been already implemented within the Nike Company, the management system faces new challenges of business environment. Therefore this technique should be implemented in new more efficient form in order to meet the demand of customers. This research aims to resolve the problem of brand management implementation on the basis of new principles of development and sustainable ...

Abstract

A patient survey at a community hospital in which I serve as the chief financial officer indicated the need for a commercial 24-hour pharmacy within the hospital. The pharmacy would ensure that patients and families fill prescriptions and begin taking prescribed medicines as and when ordered instead of waiting for the following day. In response to the findings of the survey, this paper seeks to look into the viability of the business. Herein provided is the proposal for the first three months of operations. The paper also looks into the financial implications of the proposed project by looking into ...

Business Strategy

Strategic Alliances: A Critical Analysis of Successful Alliances toward Knowledge Creation and Management Introduction In today’s business landscape, creating sustainable value for customers and shareholders requires the initiation of an alliance strategy. Strategic alliances are alternative modes of global business operations that small to large enterprises are considering in order to achieve stronger and more effective market presence. Moreover, alliances are a fact of life for business, which needs to align present and future strategy to current radical technological and structural changes, globalization, and increased competitive pressures (Janczak, 2008). Meanwhile, the issues of trust, partner selection, and the ...

Introduction

Acme Fireworks is a retailer that sells fireworks, large aerial display fireworks, and ground display fireworks. The owner of the business started the producing fireworks in his garage and in two years the business has fifteen employees managed by a manager. The business is operational as a sole proprietorship from the inception. Acme Fireworks expects the business to expand due to the recent offers and inquires by large organizations to provide firework displays regularly. The owner of the business has replied to the inquirers, and the parties have agreed to a price per display. The major costs of the ...

Executive Summary

The paper represents the business plan of an innovative idea that is to introduce training facility center in Florida. There is high scope in the market due to the availability of a large number of cops. The training center will provide all the related facilities to the individuals that can be availed in the training centers. It is the new concept to provide a platform to the trainees for their self-practice. Effective marketing strategies are required to attract customers towards this new center. Sales strategy is prepared that is to provide membership by paying off a subscription fee once. ...

Executive Summary

The purpose of the paper is to create marketing plan for the new service of existing business division. Johnson & Johnson was selected because it is recognized as one of the most successful and expensive in the world. Producing different devices and products, the company can organize the service care, for example, through the creation of separate service division. The main direction can be at first in the gynecological segment as it manufactures a wide range of products for women, including Gynecare line. Company’s mission, vision and values described in its Credo were analyzed for the new business division. ...

The financial plan is presented as below:

Financial Plan The following would be the projected income statement for the Company in the first year of operation. The profit for the business in the first year can be expected to be higher than a thousand dollars. The asset planning for the business can also be presented in the following table. The asset has been prepared keeping in mind the conservative policy of asset planning.

Guerrilla Marketing Plan

Guerrilla marketing is all about understanding the market and competition dynamics and using unique ways of marketing ideas and products. For the expansion plan that is under consideration, the following aspects could be ...

Question 1.

Loganville Window Treatments is an interior shutter maker that sells their product through decorating centres. Loganville Window Treatments makes 5 predetermined sizes and 6 different styles. They make bulk batches of 500-1000. These batches are stores in their warehouse and sold through catalogues in decorating houses. Competition from Chinese manufacturers capable of copying their designs and selling are cheaper rates and several decorating sources are attracted to lower rates.

Question 2.

The case is not related to each chapter in the book. Question 3. Loganville Window Treatments would need to change its mission as they will change its business model and ...

Introduction

Advocating Angels is an innovative business idea that provides access to patient navigators, patient advocates and medical billing advocates and other services that are helpful in overcoming many healthcare challenges. The primary aim of the business is to give quick response to the patients who need assistance and advice in any critical situation. The mission of this consulting business is to provide high-quality advocatory services to the patients who are facing variety of challenges regarding healthcare and medical facilities. Michael C. Emond, BSN, RN, and CEN are the owners of the business who have a combined experience of more ...

The Pitch

I am a marketing and advertising professional with over 10+ years experience; I have been part of communication campaigns that were built on the brief’s premise, to create out of the box ideas that were cutting edge and groundbreaking, to win in the marketplace, for sectors such as FMCG, Telecommunication, Construction, Fashion, Financial Products, Retail and Retail. My key forte is multitasking, and I have been a part of leading advertising agencies, in developing new business revenue streams and managing the clientele by providing new business avenues, in the capacity of an Account Director and Strategic Planner.

Companies

In ...

Introduction

The name of the proposed business is EnergyFizz. The name of the founder is STUDENT NAME. The proposed business will create new organic formulas for energy drinks. The company will obtain these formulas from companies in the Asian markets and modify them to introduce in the US market. The idea is to offer a wide range of energy drinks with different tastes in easy handling packaging to consumers across the U.S. market. The idea of the proposed business is motivated by the success of 5-Hour Energy that has become a success in the US for its unique value proposition ...

Business Plan: Whether is it Feasible for BMG to Expand its Presence in the Increasing Affluent Chinese Market via Joint Venture (JV) with a Local Chinese and if it is Feasible in the Chinese Milk Market with a Local Partner.

Executive Summary

The purpose of this business plan is to come up with information in relation to the Chinese milk industry. Furthermore, this business plan seeks to determine whether the Chinese milk industry can be a lucrative platform to invest. Just the same way, this study is meant to analyze the possibility of BMG Company forming a joint venture with a ...

Introduction

What role do information systems play in an upcoming organization? Information system plays a crucial role of transcending information from a person or one company to another. The information is mainly meant to aid the business in meeting the transactions or decisions that the executive board needs to make. To perform this, there must be a format or chain to be followed so that the information can flow as required. The chain needs to be hierarchical so that the information can be passed from one head department to the other. In today's economy, failing to embrace the culture of ...

Business Decision on Purchase of Existing Business or Building a New One

There is a large number of cafes and eating out options, available for the customers. The market is highly segmented the options are widely available, making competition more aggressive in the market. The reality shows that the competition on the market is high also because demand continues to grow in various customer segments and large chains of restaurants and cafes are competing side by side with the small niche and local market players. At the same time there is an unxplored niche of “green thinking” business in the industry in the given area. With that in mind, it is ...

Other Information

Other Information Other Information Other Information

Charity Event Overview/Name

One of the greatest assets that we as Americans have is our freedom which includes freedom of speech meaning that no individual can be denied the right to express his/her opinions or judgement, freedom of worship though there are still times when people may feel persecuted because of their religious preference, and freedom from want which is considered a new principle of social and economic behavior (Murray, 1943). But sometimes we forget that there is a cost for this freedom. Freedom is fought for on the battle field by men and women who ...

Kazoo & Company Business Case

Opening a new business is a challenging task for anyone, irrespectively of the type and the size of business. When it comes to building a business, which is new to you and in a way to the market, this challenge becomes even more evident. Economic and social arena outline the profile of the industries. The industries, in turn, shape the behavior and strategies of individual companies that operate in a particular market segment. In spite of the fact that all the companies are different and they choose to compete in ways that give them unique r, at least, rare ...

Introduction

Ideally, business performance depends on the strategy that management adopts. The success of the existing company, as well as the possibility of implementing an idea of starting a new business, must consider the level of market competition. Strategic planning is essential to the success of a business and the efficiency of operations (Barney and Tyler 39). Firms’ managers in highly competitive markets must make decisions regarding the current as well as the future performance of their companies. They hire consultants to help them analyze their business environments and make sound decisions that can help them survive market competitions. One ...

Corporate entrepreneurship can be defined as the creation of new business opportunities and ideas within an already established business or organization. Though this is a risk-taking venture, the innovation may range from products, processes, administration to technologies. Creative changes can lead to the generation of new products that translates to increased profitability especially when a firm enters a new venture. This provides an alternative source of revenues. Another benefit is that it helps an organization stay afloat in the face of stiff competition from other business rivals. This is especially the case when there’s adoption of new technologies ...

Introduction

The business planning and formulating is not as easy and simple as it seems just like to run operations and deal with staff. To start a new business, it is very important to understand the nature and role of entrepreneurship. Many entrepreneurs have succeeded, and many have failed in the past, it means that there is something exist that can differentiate the successful and failure entrepreneurs. Before conducting a plan for the new business of wedding planner services, it is needed to understand the needs, challenges and risks in the development of new business and how these challenges and ...

Introduction

The local economic context is being reshaped by the insertion of local economics into the globalization of network toward production and consumption. Currently the entrepreneurs are becoming more aggressive catalysts for change in the business world. They are regarded as the individuals who see the opportunity where others see confusion contradiction or chaos. Entrepreneurs are perhaps compared to the Olympic athletes who challenge themselves to break the barrier to the long distance runners or as symphony orchestra conductors balancing different sounds and skills into a cohesive output (Boyles, 2012). However, the essential ingredients of a good entrepreneur include the ...

Business Plan

Executive Summary 3 1.0 Introduction 4 2.0 Operations plan 5 2.1 Location and facilities 5 2.2 Business processes 6 2.3 Distribution and outsourcing 9 3.0 Organizational plan 10 3.1 Management 11 3.2 Mission 12 3.3 Purpose 13 3.4 Vision 13 3.5 Legal structure 13 3.6 Organizational chart 14 4.0 Marketing plan 16 4.1 Price 16 4.2 Product 17 4.3 Place 19 4.4 Promotion 20 5.0 Financial plan 21 6.0 Growth plan 22 7.0 Contingency and harvest strategy 23 8.0 Timeline to launch the plan 25 9.0 References 28 10.0 Appendices 29

Executive summary

Don’t we all enjoy the experience of ...

Swing along is the name to a new toy that has recently been invented and is yet to hit the market. The new toy will assist kids to play with their dolls on the swing without the need to be held on the swing. The toy is likely to fetch the client a lot of customers since it is a new idea which is innovative and children are known to like new toys and ideas. Toys which are involving for the child and which enable to enhance the skills of the child such as the Swing Along toy are ...

Abstract

Establishing a business requires considering the opportunities and risks that it could face given the industry trends and prospects. That is because the industry trends determine competitiveness as well as the ability to meet the business goals. With that, this analysis presents a financial analysis of a business proposal for a coffee and bakery café based in New York City. The café caters to the youthful segment and serves products that consider the increasing health concerns over the effect of beverages and bakery products’ ingredients. Further, the analysis, involve an analysis of the most suitable approach regarding the space ...

Introduction

The common perception about marketing is that it is refined to the activities which are associated with product selling and advertising. However, this is not a true depiction of this field. The concept of selling or advertising is one of the areas of marketing. Marketing is a management discipline that lookup for the strategies and ways for best satisfying consumers’ needs and wants, not just that, but it also creates needs among potential customers. Business can flourish by taking into account the marketing process within their business discipline. This process gives insights about the existing or potential market of ...

LEGO is a Danish company that was founded in 1916. Now this company is very popular around the world thanks to the legendary bright construction toys that develop imagination of the children. However, LEGO has been experiencing a very large number of problems since the late 1990s. In the case study the central focus is given to the LEGO’s business strategy that failed to respond to the changed buying habits and globalization issues that significantly reshaped the toy industry. Some of the reasons of the LEGO’s failure include the decision to open one more own plant in ...

Following the guidelines of the course ID guidelinesStudent’s NameUniversity

Globalization comes up with different challenges and opportunities for a company. The development of technology and innovation through new solutions to make life better and easier has several impacts on the growth of business on a global platform. The case study presents different facts related to challenges of growth through innovation for PepsiCo. PepsiCo is a well-recognized beverage brand across the globe. The case study shows the challenges faced by the company due to innovation. Along with that, PepsiCo needs to face the problem of immense competition due to innovation. The paper will focus on identifying the causes of ...

GAAP are the standards of accounting that are used in the US. They give way for the recording and reporting of financial information in an orderly manner. Companies that uses GAAP have always benefited from it since it eases the comparison of company financial statements burden. The GAAP helps in the healthcare sector in establishing wealth of an organization and the financial strength rating earning (Milgram, 353). Under the GAAP, the accrual accounting method of accounting is used by various businesses. It acts in allowing the companies to report that may be still outstanding. Business can display an acquisition ...

The Human Resource function has undergone a massive change since its recognition as a separate function in organizations. Originally conceptualized as an area which dealt with selection, recruitment, promotions, retirements, and Wage and salary administration, it gradually added organizational behavior components like leadership, teamwork, motivation, performance etc. in its portfolio. With globalization of business operations, certain issues like diversity management, ethics and social responsibility were added into its framework. After the introduction of IT, the HR functions became more complex, though accessibility became easier with internet enabled platforms. With the demands of the function, HR professionals had to equip ...

Dunn’s Ski Emporium is a well-operated business that is going to acquire Deli to expand its operations. The paper has been developed to understand the present condition of the company and develop a proper business plan that can be utilized by the merger to seek success in the market. The paper will present the requirements of the new venture and suggest different strategies that can be used by Dunn to meet the needs of its people and business. The goal of the new venture is to expand Dunn’s business by acquiring Deli, which is a restaurant situated ...

Sustainability Strategies of Small Business Owners

of

Prospectus: Entrepreneurial Attributes and Competencies of Small Business Owners

Foundation of the Study There are 28 million small businesses owners are the engine of America’s economy (Business & Industry, 2015). Small businesses are responsible for creating enough jobs for over one-half of the employees in the USA (SBA, 2015). Healthy and thriving small businesses across the country are necessary to stabilize the economy and the mission of the SBA is to support those business owners with loans, practical knowledge, and improving the circumstances for promising small business owners (SBA, 2015).

The purpose of this study is to explore strategies that small business owners use to sustain the business.

Background of the Problem The amount of new small business startups is approximately 10 to 12% each ...

Describe and discuss different entry strategies that Arla Foods has implemented in emerging and less-developed markets. Present advantages and disadvantages for each strategy identified. Multinational wants to enter new markets, reach new consumer segments, and create new revenue streams. Globalization as a phenomenon has been the key trend and with a borderless economy in terms of the business environment, going global or internationalization as a phenomenon is a vital element of Arla Foods way forward in terms of stamping a global presence. Arla Foods is operating in the European Union and many of the emerging or less developed markets, ...

Business Plan

Contacts: [Toronto, Canada] Business Description Foodies Company is a for profit company that is going to offer dairy products, free of artificial flavors and chemicals. The fresh products will be offered to the consumers. The purpose of the business is to increase the health awareness among the people, offering them healthy, quality and free of the artificial flavored products that directly impacts on their health. Initially, the company will offer milk, butter, yogurt, cream and cheese. No artificial sugar, carbohydrates and sodium and any other flavors as well as chemicals for its preservation and sanitizing will be used in ...

Branding – Definition and Theories

A brand is a construction consumers make of a product/service. The teams behind products/services aim to position them as good as possible in the minds of their targeted customers. In this respect, they attribute their specific product or service certain elements of identifications. Such identification elements are: a name, a symbol (for instance a trademark, a logo, a sign, or a package design), a color or a feeling (Aaker, 1991, p.7).

“A brand is an asset of differentiating promises that links a product to its customers” (Stuart Agres, Young & Rubicam in Fombrun, 2007, p.232). Based on an experiment conducted by Young & Rubicam for ...

The potential data that can describe the joint venture advantage are through the researcher-made questionnaire. The items or descriptions embedded in the researcher-made questionnaires are well-crafted as these questions were reviewed its relevance of the study. Considering the target customers, this research utilized the responses from the employees, authorities, and customers because they received a direct contact from MHM Company and because they are the recipient of the firefighting products and services. The employees, customers, and authorities were the best participating subjects from the total universe because they are particular with the business like Unisafe and MHM and because they ...

My choice of Waseda’s Business School for my professional business career’s training was based on the following reasons:

The primary reason is the existence of an exceptional, international full-time two-year program, which will definitely help me acquire much more strength for the strategy of my plans of business management, leadership skills and business analytical skills for possible and promising future careers, available in a global era; furthermore, it will enhance my abilities for optimal researches and future education on more advanced and specialized academic courses or training.

Secondly, the course’s structure of small-scale classrooms and working groups provide me a perspective of better interaction, both between professors and students, and colleagues; this way, the learning processes appear ...

Executive Summary

The purpose of this research is to try and examine factors that influence business performance of SMEs. The aim of this study is to give the seeing on how individuals ought to begin their business by taking an evaluation at all the elements affecting business performance. Thus help to lessen the danger of disappointment and expand possibilities of success. The study inspected eight variables that impact the SMEs business achievement. These components are SMEs trademark, administration and expertise, items and administrations. (SMEs) Is acknowledged internationally as an apparatus for enabling the citizenry and economic development. It has been connected ...

3.1: Explain how sales strategies are developed in line with corporate objectives.

For any business to succeed, the design of its sales plan must include the corporate objectives intended for the organization's success. Corporate objectives provide direction into the targets that the business intends to achieve thus must comprise the sales plan. A sales strategy includes the formulation of management policy, sales presentation and identification and qualification of markets. Sales strategy helps in maintaining customer loyalty and helps the company design strategies that beat the competitors’. It also helps in targeting and reaching the most profitable businesses. ...

P1 Hello Tomorrow, as a global brand platform and direction, strategically positions Emirates as a company that enables global connectivity and momentous experiences. Hello Tomorrow, as portrayed in the company’s integrated marketing communications campaign, creates a brand promise of continued evolution from the travel brand to the global lifestyle brand. The Hello Tomorrow brand platform is displayed in all the elements of the company’s marketing communication mix such as advertising, personal selling, and direct marketing, among others.

The main objective of Hello Tomorrow is consumer empowerment and engagement. It inspires the people to see and explore the unlimited ...

The invention of smartphones has revolutionized the development of mobile phone applications, popularly known as Mobile Apps. The invention of mobile apps has enabled other functionalities such as playing games, use of mobile web browsers and invention of chat-oriented platforms. There are two major categories of mobile apps, namely: Android Apps and Apple Apps. Android is a mobile phone operating system available in a wide range of phones and most popular globally. It is the largest platform for mobile phones, and the growth has been tremendous over the recent past. Additionally, it provides a world-class platform for developing apps and games for ...

Introduction.

Contrary to the belief that at least 50% of hotel businesses fail during their first year of operation, and 95% within five years, latest evidence reveal that at least seven out of ten hotel entrepreneurs do not survive in their first year of operation, and only 51% survive the first five years (CANINA, and CARVELL, 2007). The reasons behind hotel failures range from financial, management, and personal traits. The business requires commitments, excellent customer services, and producing quality demanded by customers. It also requires adjustments in tastes and preferences to match the continuous diversification and changes in demand structures ...

MANAGEMENT REPORT – EVALUATION OF THE COMPANY’S STRATEGY

Abstract

Wood Group is a leading organisation that provides engineering, repairing or maintenance services for companies activating in gas and oil throughout the world. The current report evaluates the company’s strategic position, its strategic direction and it aims to identify if the strategies that the company utilizes to attain its strategic direction are suitable, acceptable, feasible or sustainable. The report will intertwine the organisation’s internal environment with its external environment, making references to PESTLE and Porter’s Five Forces frameworks for allowing a more transparent understanding of its strategic position and its strategic direction. The report will provide recommendations ...