I.2 The cultivation analysis theory was developed by George Gerbener. This is a social theory that aims at the examination of long-term effects of television. According to Gerbener this theory is based on proposition that states that the more the time people spend on a television the more they are likely to be carried along to believe in the social message being portrayed in the television. Cultivation exposes people to misconception of the unreality in the world.
There are several elements that make this theory outstanding and reliable for significance in the media world. One of the elements that make it ...
