Essays on New Marketing

Introduction

Companies in different industries are adopting marketing strategies that aid them achieve uniqueness and difference from their competitors. At an age where companies experience stiff intra-industry competition, it is imperative that their marketing managers be regularly involved in the development of distinct strategies that help them acquire a comparative advantage over their competitors. The whole process of adopting unique marketing strategies to attract a certain target market is called strategic marketing. According to Wilson & Galligan (2012), strategic marketing refers to all activities undertaken by a company to differentiate itself from other players in the same industry in the marketplace. ...

Management

MANAGEMENT Executive Summary NIVEA is the initial label and most significant line of Beiersdorf, a derma care organization that was started in Germany. Beiersdorf’s common aim is to become the leading care label in the product categories and market. The agency plans to attain such goals by utilizing NIVEA as a star line strategically. NIVEA's communication purpose is to reinforce its brand as the leading derma care line and to update its brand image (Keller, 2008, p. 6). Lately, the organization has declared Blue agenda the label compass, which concentrates on reinforcing the NIVEA line. Nevertheless, the firm ...

I. Abstract The study aims to explore and determine the importance of philanthropic marketing in business strategy with the help of understanding its concept in the literature as well as assessing the real world practice of the organizations. The philanthropic marketing is one of the new and most focused approaches in the field of marketing that is aimed to incorporate the business strategy in the social interest and welfare. Manulife Cambodia is the insurance company in Cambodia that is mainly involved in community involvement and development using philanthropic marketing techniques such as donations to the schools, welfare of women ...

1. Project Proposal 1.1. Research Background Media campaign has always been central consideration for any marketing plan. Trends of communication using different media have been undergoing steady evolution for the past several decades. Today’s marketing plan involves much more sophistications than ever before requiring companies to adopt state-of-the-art approach to it to maximize their chances of success (Napoli, 2011; Noll, 2007). The proposed research is going to revolve around the assessment of effective ways of collecting the required data for STA (a traveling agency) helping it develop its new marketing plan aligning to existing and emerging trends of ...

Introduction

It can be said that the application of ethics at the business level is as direct and influential to customers as much as the application at the corporate level. The main reason for this is the customer orientation of ethics in the business level strategies and the impact that it creates. The desires, needs and behavior patterns of varied markets are crucial to this segment of organization, keeping in mind the ethics and thus are directly responsible for planning and implementing various levels of competitive strategy plans (Ethics & Corporate Social Responsibility, 2016). There are also four aspects of an ...

Internal and Environmental Factors

Whether a business is large or small, it is affected by both internal and environmental factors. The external factors constitute less to the idea of starting or running a business. Environmental factors ought to be included in a business decision to portray the standing of the company and create a precise picture of the market. If ignored, these outside factors could result to failed marketing and hence adversely affect the brand of the company.

Economy

Economies are the utmost environmental factors that have an impact to any business. The sales of products may be reliable and self-sustaining in business at ...

Marketing Techniques for SME’s

Introduction Small and medium-sized enterprises (SMEs) form the backbone of the Europe’s economy since they represent about 99 percent of all the businesses in European countries (Rahman & Ramos, 2012). Such business forms have spread intensively to other parts of the world including the developed and the developing countries. The establishment of SMEs in different economies of the world has been closely associated with the economic growth, high levels of innovation, job creation, and improved social integration among people of different parts of the world. Considering the spread of SMEs in the world and their impact on different economies, ...