Executive summary
This business report is an analysis of Marks and Spencer retailer, found in Britain. The report focuses on the background of the company, its vision, mission, values and corporate objectives. Further, it highlights the stages involved in the planning process, which entails corporate objectives, marketing audit, SWOT analysis, marketing objectives, and marketing strategies, marketing programs, budgets and control evaluation. Additionally, the report conducts a PESTLE analysis of the company, where it focuses on the different factors that affect the performance of the company. These factors include the political, economical, social, technological, environmental and legal factors. Notably, the report also conducts ...
