Summary Chapter 10
Chapter 10 provides insight regarding how the internet mass communication has become more and more personal. The author contends that mass communication is gradually being influenced by social, cultural, and personal factors. The chapter begins by highlighting the search and social aspects of the internet. As a social and a search tool, it is apparent that the internet has become an important factor in allowing more face-to-face communication at the global level. It has also played an important role in searching for answers to various questions. According to the chapter, the presence of automated and interpersonal tools helps people ...
