This section provides an analysis of the Mexico's socio-cultural factors, such as age distribution and demographics as well as the recent technological trends, which will include the recent changes in mobile and information technologies. In conclusion, recommendations of the most appropriate strategies, such as the global logistics strategies necessary for Aldi to successfully expand into Mexico successfully will be provided.
Socio-Cultural Factors in Mexico’s Retail Industry
In a PESTLE analysis, the sociocultural dimension of an industry is comprised of values, lifestyles and customs, which characterize the society in which a company operates. In any market, socio-cultural components of the environment have a significant influence on ...