I acknowledge all of you for coming for this meeting which is very important in many ways. As all of us are aware, we are seeking for ways in which our Nissan firm can develop and diversify in terms of its operation and extension all over the globe. As the chairman of the firm, I am here to present to you strategies that when put in place, our missions will be achieved in the right manner. I believe that this is the desire of you all as the esteemed stakeholders of the Nissan Company. This is why it is ...
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Background
Renault and Nissan Company fall under automotive industry. It is an international company targeting both local and international customers. In 1999, Nissan experienced several challenges such as debt burden, declined market share, less future prospects, and bloated structure of supply chain. Renault, on the other hand, wished to fight intense rivalry that had emerged at that time, globally. The company’s product line was also ageing and its profitability had also gone down. Mergers and acquisitions appeared to be the only solution following declined returns and competition (Ramaswamy 1).
North America and Europe provided the largest market for the ...
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