Question 2
Total product concept as exemplified by Contiki The total product concept involves view of the product in a view of its ability to satisfy potential customers. In order to understand the product in terms of the customers point of view, the product is divided into four segments of core product, expected product, augmented product and potential product. The view of a product in these perspectives is known as the total product view. The contiki brand is a whole some holiday package suited to satisfy the needs of the client by not only including destinations and great places to visit, but packaging ...
