Aditya Birla group
Executive Summary The Aditya Birla Group is one of India’s leading business groups that is also renowned for its adherence to strict traditional values. The company has followed a strategy of diversification and dilution of risk since its inception and continues to do so today. While its approach towards HR and personnel management was highly orthodox, the company is now in a state of a conscious change towards a more liberal HRM policy, encouraging innovation, empowerment and entrepreneurship amongst its workforce. This paper traces the strategy of diversification followed by the AV Birla Group and its current product portfolio. It will ...
