For introducing juice in any new market following information is required to be considered:
Countries selected for testing the new product and reasons behind them Size of fruit juice market Juice flavors currently existing in market and their respective share Major brands operating in considered markets What are the new product (juice) launch in last 2 years What is key distribution of channel What is the minimum budget available
These would provide relevant information about the prospective market. This will facilitate the information collection about overall trends regarding the drinking habits, likings and ...
