1 Introduction This report is devoted to the supply chain management of the Bertolli olive oil brand. The purpose of the report is to acquaint readers with the Bertolli brand and its history, to introduce the olive oil supply chain and its key elements. It is necessary to mention, that in the repost there will be used two names: Bertolli and Deoleo. Bertolli is the name of the brand while Deoleo is the name of the company that produces this brand. As a result, Bertolli and Deoleo, in this paper, are synonyms and have the same meaning. The report ...
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The Bertolli Company
Executive summary This report is devoted to the supply chain management of the Bertolli olive oil. I have chosen this company because it meets the requirements of the task: “international retail company involved in online selling to customers”. The purpose of the report is to acquaint readers with Bertolli brand and its history, to introduce the olive oil supply chain and its peculiarities, to underline strengths and weaknesses of Bertolli brand and find out its competitive advantages. In the report, different methods of analysis were used: descriptive, comparative, socio-historical, statistical and future orientation. This report can have large application. ...
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